Decline in average order value due to an increase in large-scale projects and a decrease in medium-sized projects
First written in FY2018-Q3. 1 of 7 entries say "Restated". Latest entry: FY2026.
No other company in this theme has enough history to compare yet.
- FY2026Stagnation in proposals centered on digital and videoAnnual report
「Revenue from integrated promotions was ¥3.740 billion, down 10.5% from the previous consolidated fiscal year, as proposals centered on digital and video stagnated.」
For integrated promotions, the Company identifies stagnation in proposals centered on digital and video as an additional factor behind the revenue decline, alongside the previous decline in project-unit prices. - FY2026-H1Decline in standalone digital and video servicesAnnual report
「Although promotions combining physical, digital, and video elements remained solid, standalone digital and video services declined. Revenue was ¥2.154 billion, down 12.2% year on year.」
Although promotions combining physical, digital, and video elements remained solid, revenue from integrated promotions declined 12.2% year on year due to a decline in standalone digital and video services. The disclosure identifies a decline factor different from the previous decline in project-unit prices. - FY2024Continued decline in unit prices for online-promotion projectsAnnual report
「Although inquiries continued for various online-promotion initiatives, including promotions using social media and video and digital advertising, revenue was ¥3.027 billion, down 18.7% from the previous consolidated fiscal year due to lower project-unit prices.」
Although inquiries for online initiatives continued, online-promotion revenue declined 18.7% year on year due to lower project-unit prices. - FY2024-Q3Lower unit prices for online-promotion projectsAnnual report
「Although inquiries continued for various online-promotion initiatives, including promotions using social media and video and digital advertising, revenue was ¥2.483 billion, down 9.6% year on year due to lower project-unit prices.」
Although inquiries for online-promotion initiatives continued, revenue declined 9.6% year on year due to lower project-unit prices. - FY2020-Q1RestatedAnnual report
「Regarding revenue, in addition to solid orders for large projects from existing accounts, we secured several large projects from new accounts, leading to an increase in project unit prices.」
The Company explains that the trend toward higher project-unit prices indicated in the previous period continued, supported by orders for large-scale projects from existing and new customers. - FY2019Higher project-unit pricesAnnual report
「In addition to solid orders for large projects from existing accounts, we secured several medium- and large-sized projects from new accounts, leading to an expansion of the areas in which we secured orders and an increase in project unit prices.」
The Company explains that, unlike the decline in overall order-unit prices reported through the previous quarter, the addition of multiple new mid-sized and large-scale projects during the current period led to higher project-unit prices. - FY2018-Q3First statedAnnual report
「As a result of these initiatives, the number of orders remained firm and the number of orders for large projects exceeding ¥100 million, including large-scale event projects related to 2020, increased. However, the overall average order value declined due in part to a decrease in orders for medium-sized projects ranging from ¥50 million to ¥100 million.」
The Company describes a change in its order mix in which the number of large-scale projects won increased while the number of mid-sized projects won declined, resulting in lower overall order-unit prices.