Positioning events as a medium for direct, one-to-one communication
First written in FY2016. 2 of 4 entries say "Restated". Latest entry: FY2022.
No other company in this theme has enough history to compare yet.
- FY2022RestatedAnnual report
「Event promotion is a method of communication through which companies and government agencies engage with consumers. Its purpose is to communicate clearly and leave a lasting impression of what the organizer or advertiser, whether a company or government agency, intends to convey, such as awareness, improved understanding, or purchase promotion.」
The company continues to position events as a communication method connecting companies and government agencies with consumers. - FY2019RestatedAnnual report
「We intend to pursue the new possibilities of events as the fifth medium, following print media such as newspapers and magazines (the first medium), audio media such as radio (the second medium), visual media such as television (the third medium), and communications networks including computers (the fourth medium), as well as the development of promotion services.」
The company reiterates its policy of positioning events as the fifth medium and pursuing their potential and the development of promotion services. - FY2017ReframedAnnual report
「We intend to pursue the new possibilities of events as the fifth medium, following print media such as newspapers and magazines (the first medium), audio media such as radio (the second medium), visual media such as television (the third medium), and communications networks including computers (the fourth medium), as well as the development of promotion services.」
In addition to the conventional explanation of events as a medium for direct, individual communication, the company presents a framework for pursuing new possibilities as the fifth medium. - FY2016First statedAnnual report
「Events are a medium for direct and personal communication, through which companies and government agencies engage directly with their target audiences, or attendees.」
A basic explanation of the business role of events.