Customer Experience Marketing Structure Based on Functional Organizations

「We will pursue expansion through integrated planning and enhanced expertise, including strengthening the Social Media Group already in operation to handle social media campaigns and account management, expanding our track record and establishing expertise in video production, which is well suited to both physical and online settings, and strengthening our capabilities to support the growth of digital advertising orders.」

「As part of these actions, we developed a functional organisation to incorporate new areas. Within the Experience Design Division, we established the Social Media Group to work on social media promotion, as well as the Customer Experience Marketing Office, a multidisciplinary team comprising a wide range of talent, including strategic planners, promotion planners, data scientists, IP producers and social media producers.」