Expansion of Non-Mass Advertising Spending
First written in FY2016. 15 of 28 entries say "Restated". Latest entry: FY2026.
0 other companies' latest entry also says "Other".
- FY2026Growing demand for integrated marketing and AIAnnual report
「Meanwhile, as consumer values diversify and the use of digital technology and AI expands, the importance of integrated marketing and promotion that combines real-world and digital channels is increasing further in corporate marketing. Even as digitization advances, expectations for “experiential value” that creates empathy and excitement among consumers are also rising, and the nature of the points of contact between companies and consumers is changing.」
The company identifies the integration of real-world and digital channels, the expanding use of AI, and rising expectations for experiential value as changes in the market environment. - FY2025-H1Making expansion of the digital experience domain a key priorityAnnual report
「Demand for real-world experiences such as events and the promotion market in advertising remain solid, but with the expansion of the digital market, we recognize expanding the digital experience domain as a key priority for our growth.」
While maintaining demand for real-world experiences and the strength of the promotion market, the company identifies expansion of the digital experience domain as a key growth priority against the backdrop of digital market expansion. - FY2024Integrated promotion demand and lower online project feesAnnual report
「Against this backdrop, as consumers and society rapidly shift toward digital, integrated promotion combining real-world and digital channels is expected to become increasingly necessary in corporate marketing.」
While demand for integrated real-world and digital solutions is expanding, the company also reports lower project fees and declining revenue for online promotion on a standalone basis. - FY2024-Q3RestatedAnnual report
「The Group's business environment showed significant growth in its core events business, reflecting the full-scale return to in-person events, increased activity in its key industries and the implementation of large-scale events. Although the online business was affected by the slowdown in growth of the digital advertising market and other factors, it remained solid owing to the increase in hybrid events combining in-person and online elements.」
The disclosure reconfirms the full-scale return to in-person events and growth in the events business driven by large-scale events. It explains that the online business remained solid owing to the increase in hybrid events, despite being affected by the slowdown in growth of the digital advertising market. - FY2024-Q2Full-scale return to in-person events and solid demand for hybrid formatsAnnual report
「The Group's business environment showed significant growth in its core events business, reflecting the full-scale return to in-person events and the contribution of large-scale exhibitions. Although the online business was affected by the slowdown in growth of the digital advertising market and other factors, it remained solid owing to the increase in hybrid events combining in-person and online elements.」
The disclosure explains that the return to in-person events gained momentum and that large-scale exhibitions also contributed, while the online business remained solid as the increase in hybrid events offset the impact of slower growth in the digital advertising market. - FY2024-Q1SoftenedAnnual report
「In the online business, performance was soft, owing mainly to the slowdown in growth of the digital advertising market.」
The disclosure describes a slowdown in growth and soft performance in the online business, weakening the previous view that the business was on an expansionary trend supported by growth in the digital advertising market. - FY2023-Q3RestatedAnnual report
「Against this backdrop, the return to in-person events has continued, while the online promotion business has also remained solid, supported by the growth of the digital advertising market and other factors.」
The disclosure reiterates that the return to in-person events has continued and that online promotions have remained solid, supported by the growth of the digital advertising market. - FY2023-Q2Acceleration of the return to in-person events and growth in digital advertisingAnnual report
「The Group's business environment was also affected by soaring resource prices, global inflation and the economic slowdown resulting from monetary tightening, and the advertising market as a whole lacked momentum. However, following the end of the seventh wave from July to August 2022, changes in behavioural preferences and the recovery in foot traffic led to a return to in-person events. The online promotion business recorded solid growth, supported by the expansion of the digital advertising market and other factors.」
While indicating that the advertising market as a whole lacks momentum, the disclosure describes a return to in-person events driven by the recovery in foot traffic after the seventh wave and growth in online promotions supported by the digital advertising market. - FY2023-Q1Return to in-person experiences and expansion of the digital marketAnnual report
「Although the Group's business environment has been significantly affected by the post-event impact of the Tokyo 2020 Olympic and Paralympic Games held in the previous year, its core in-person events business is recovering. This reflects a shift from online events back to in-person events, changes in behavioural preferences as the impact of COVID-19 has eased, and stronger proposals that capture the recovery in foot traffic. In the online business, the internet advertising market is also expanding, and the Group's online promotion production business has shown solid growth. The Group is continuing to expand into new areas of digital experiences by capturing the ongoing growth of the digital market.」
The disclosure describes a recovery trend in in-person events driven by the return from online events and the recovery in foot traffic, while also noting the expansion of the internet advertising market and the production business in the online area. - FY2022RestatedAnnual report
「Meanwhile, the internet advertising market is expanding, and the Group's online event and online promotion production businesses have also shown solid growth. The Group recognises that the shift toward online advertising will continue.」
The expansion of the internet advertising market and online event and online promotion production is described as an ongoing market condition. - FY2022-Q3Expansion of online advertising and productionAnnual report
「Meanwhile, the internet advertising market is expanding, and the Group's online event and online promotion production businesses have also shown solid growth. The Group recognises that the shift toward online advertising will continue.」
In addition to the previously noted increase in online demand, the disclosure describes the expansion of the internet advertising market and solid growth in online event and online promotion production as market conditions. - FY2022-Q2Shift toward hybrid and online demandAnnual report
「In terms of revenue, inquiries regarding hybrid events combining in-person and online elements, as well as various online promotional initiatives, increased,」
The disclosure states that, amid the pandemic, inquiries regarding hybrid events combining in-person and online elements and online promotional initiatives increased. - FY2022-Q1Signs of recovery in event demand and continuing impactAnnual report
「Although the business areas in which the Group operates have begun to show signs of a gradual recovery, they continue to be affected by event cancellations and reductions in event scale.」
While the business areas began to show signs of a gradual recovery amid vaccination and infection-control measures, the impact of event cancellations and reductions in event scale has continued. - FY2021Two pillars: advancing DX and a return to in-person experiencesAnnual report
「The first is further corporate adoption of DX and growth in the digital advertising market. The second is economic recovery and a return to in-person experiences in anticipation of the post-COVID period.」
In addition to the shift in demand from conventional mass advertising to integrated promotions, the Group identifies growth in DX and digital advertising, together with a post-COVID return to in-person experiences, as growth opportunities. - FY2021-Q2RestatedAnnual report
「Inquiries regarding various online promotional initiatives increased, but」
In addition to the shift in demand from mass advertising to integrated promotions, the increase in inquiries regarding online promotional initiatives continues to be highlighted. - FY2021-Q1Increase in online demandAnnual report
「Inquiries regarding various online promotional initiatives increased as the spread of COVID-19 continued, but」
The disclosure states that, in addition to the shift from conventional mass advertising to integrated promotions, inquiries regarding online promotional initiatives increased during the spread of the infection. - FY2020-Q3RestatedAnnual report
「As in the previous fiscal year, the Group seeks to meet clients' needs, which are shifting significantly from mass advertising to integrated promotions.」
The Group continues to recognise that client needs are shifting from mass advertising to integrated promotions. - FY2020-Q2RestatedAnnual report
「As in the previous fiscal year, the Group seeks to meet clients' needs, which are shifting significantly from mass advertising to integrated promotions.」
The Group continues to recognise that client needs are shifting from mass advertising to integrated promotions. - FY2020-Q1RestatedAnnual report
「As in the previous fiscal year, the Group seeks to meet clients' needs, which are shifting significantly from mass advertising to integrated promotions.」
The Group continues to recognise that client needs are shifting from mass advertising to integrated promotions. - FY2019RestatedAnnual report
「Japan's total advertising expenditure is showing signs of recovery. In particular, clients, or advertisers, are increasingly seeking direct sales effects from promotions. As a result, non-mass advertising expenditure, including event promotions, digital, creative, outdoor and sports advertising other than the four mass media, such as TV, has continued to expand both in absolute terms and as a share of total expenditure.」
The disclosure continues to highlight the expansion of non-mass advertising expenditure and advertisers' growing tendency to seek direct sales effects from promotions. - FY2019-Q3RestatedAnnual report
「As in the previous fiscal year, the Group seeks to meet clients' needs, which are shifting significantly from mass advertising to integrated promotions.」
The Group continues to recognise that client needs are shifting from mass advertising to integrated promotions. - FY2019-Q2RestatedAnnual report
「As in the previous fiscal year, the Group seeks to meet clients' needs, which are shifting significantly from mass advertising to integrated promotions.」
The Group continues to recognise that client needs are shifting from mass advertising to integrated promotions. - FY2019-Q1RestatedAnnual report
「As in the previous fiscal year, the Group seeks to meet clients' needs, which are shifting significantly from mass advertising to integrated promotions, including digital.」
The Group continues to recognise that client needs are shifting from mass advertising to integrated promotions, including digital. - FY2018-Q3RestatedAnnual report
「Meanwhile, uncertainty in the global economy remains high, owing to economic trends in emerging Asian countries, particularly China, and rising geopolitical risks involving neighbouring countries. The outlook for the domestic economy therefore remains uncertain, and the same applies to the advertising industry and the promotion business in which the Group operates.」
The disclosure continues to describe uncertainty surrounding the outlook for the domestic economy, the advertising industry and the promotion business. - FY2018-Q2RestatedAnnual report
「As in the previous fiscal year, the Group seeks to meet clients' needs, which are shifting significantly from mass advertising to integrated promotions, including digital.」
The Group continues to recognise that customer needs are shifting from mass advertising to integrated promotions, including digital. - FY2018-Q1RestatedAnnual report
「As in the previous fiscal year, the Group seeks to meet clients' needs, which are shifting significantly from mass advertising to integrated promotions, including digital.」
In addition to the established view that non-mass advertising expenditure is expanding, the disclosure indicates that customer needs are shifting from mass advertising to integrated promotions, including digital. - FY2017RestatedAnnual report
「As a result, non-mass advertising expenditure, including event promotions, digital, creative, outdoor and sports advertising other than the four mass media, such as TV, has continued to expand both in absolute terms and as a share of total expenditure.」
The market view that non-mass advertising expenditure is increasing both in absolute terms and as a share of total expenditure continues. - FY2016First statedAnnual report
「As a result, non-mass advertising expenditure, including event promotions, digital, creative, outdoor and sports advertising other than the four mass media, such as TV, has continued to expand both in absolute terms and as a share of total expenditure.」
The Group recognises that non-mass areas such as events, digital and sports are expanding.