Strengthening and Enhancing the Corporate Brand
First written in FY2019. 6 of 8 entries say "Advanced", first in FY2020-Q1. Latest entry: FY2026.
The whole theme swung hardest in 2020: 4 of 32 companies on the "Worse" side.
23 other companies' latest entry also says "Advanced".
- FY2026AdvancedAnnual report
「The Group recognizes that optimizing reciprocal customer referrals among Group companies is an important issue. As the holding company, the Company will establish a system and centrally manage the scheduling and progress of student referrals among brands, thereby creating a smooth reciprocal referral structure. Through this, it aims to maintain customer contact over the long term and maximize customer lifetime value (LTV).」
As a means of enhancing the brand and expanding the revenue base, the Company specified a system for reciprocal customer referrals managed by the holding company and the maximization of LTV. - FY2023RestatedAnnual report
「The Company will strengthen its management structure and seek to further enhance and expand its brand in order to raise the Group's standing in the cram school industry and expand additional revenue opportunities through a thorough differentiation strategy based on providing high-quality, authentic education services that accurately respond to each student's individuality.」
The issue of enhancing and expanding the brand through high-quality services and differentiation continued to be stated. - FY2023-Q1AdvancedAnnual report
「During the first quarter of the current consolidated fiscal year, the Company opened a new Konami Sports Shingakai's Academy Shinagawa School in Tokyo.」
The Company opened a school under the new brand based on its alliance with Konami Sports, marking specific progress in expanding the corporate brand. - FY2021-Q2AdvancedAnnual report
「This business alliance is intended to create synergies by combining the Company's education services, Hulic's real estate services and Konami Sports' sports services, promoting further differentiation through a comprehensive customer-retention strategy in children's education and securing a competitive advantage in the education field, thereby enabling the provision of better education services for the future of children.」
The policy for enhancing and expanding the corporate brand was given a specific direction through cross-industry collaboration, customer retention, differentiation and securing a competitive advantage. - FY2020-Q3AdvancedAnnual report
「In addition, the Company has established the new joint venture 駿台ＴＯＭＡＳ by combining TOMAS's individualized instruction brand for students pursuing further education with 駿河台学園's group instruction brand and establishing an education system specializing in preparation for entrance examinations to highly selective schools. This is intended to promote further differentiation and provide better education services for the future of children.」
The policy of further enhancing and expanding the brand has progressed through the integration of the TOMAS and 駿河台学園 brands and the establishment of a new joint venture. - FY2020-Q2AdvancedAnnual report
「The Company will establish the new joint venture 駿台ＴＯＭＡＳ by combining the Company's individualized instruction brand with 駿河台学園's group instruction brand and establishing an education system specializing in preparation for entrance examinations to highly selective schools. This will promote further differentiation and enable the provision of better education services for the future of children.」
The policy for further enhancing and expanding the brand was given a specific direction through brand integration with 駿河台学園, an education system for highly selective schools and the establishment of a new joint venture. - FY2020-Q1AdvancedAnnual report
「The Company will establish a new subsidiary, 駿台ＴＯＭＡＳ (provisional name), to launch a new brand and establish an education system specializing in preparation for entrance examinations to highly selective schools.」
In connection with the goal of enhancing and expanding the corporate brand, the Company presented a specific plan to launch the new brand 駿台ＴＯＭＡＳ (provisional name) through an alliance with 駿河台学園. - FY2019First statedAnnual report
「The Company will strengthen its management structure and seek to further enhance and expand its brand to raise the Group's standing in the cram school industry and expand additional revenue opportunities.」
The Company first explicitly identified enhancing and expanding the corporate brand and strengthening the management structure as issues to be addressed.