Erosion of Competitive Advantage Due to Slowing Market Growth and Intensifying Competition
First written in FY2016. 9 of 19 entries say "Materialised", first in FY2021-Q3. Latest entry: 2026-08-03.
Ly moved to the "Worse" side of this theme in 2021, 2 years before the typical company in this theme (2023).
The whole theme swung hardest in 2020: 8 of 25 companies on the "Worse" side.
5 other companies' latest entry also says "Materialised".
- 2026-08-03MaterialisedEarnings
「Display advertising: Revenue from both auction-based and reservation-based products decreased year on year.」
In addition to display advertising, search advertising on both LINEヤフー properties and partner sites declined year on year, reflecting weak conditions in the advertising market and competitive environment in the first quarter. - FY2026-H1MaterialisedAnnual report
「Search advertising: Revenue declined year on year in both the ヤフー and partner-site segments.」
Search advertising revenue declined year on year in both the ヤフー and partner-site segments, reflecting weakness in the advertising market and competitive environment. - FY2025MaterialisedAnnual report
「Display advertising: Although the market as a whole continues to grow gradually, revenue declined year on year.」
While growth in the market as a whole was cited, display advertising revenue declined year on year, reflecting weakness in competition and demand in the advertising business. - FY2024MitigatedAnnual report
「Display advertising: Although market conditions are showing gradual improvement, revenue declined year on year.」
Although the advertising market was described as showing gradual improvement, display advertising revenue remained down year on year, indicating that weak market conditions persist. - FY2024-Q3MaterialisedAnnual report
「Display advertising: Although showing signs of improvement, revenue declined year on year.」
Weak market conditions and demand for display advertising continued to be reflected in results as a year-on-year decline in revenue, despite signs of improvement. - FY2024-Q2MaterialisedAnnual report
「Display advertising: Revenue declined year on year due to market conditions and other factors.」
Weak advertising demand due to market conditions and other factors was reflected in results as a year-on-year decline in display advertising revenue. - FY2024-Q1MaterialisedAnnual report
「Display advertising revenue declined year on year due to market conditions and a decrease in placements for reservation-based advertising, among other factors.」
The effects of market conditions and the decline in placements for reservation-based advertising were reflected in a year-on-year decline in display advertising revenue, bringing weakness in the market and advertising demand to the surface. - FY2023WorsenedAnnual report
「Adjusted EBITDA reached a record high of ¥332.6 billion, up 0.3% year on year, despite the negative impact of the reversal of the gain on the sale of YJ FX Inc. (now 外貨ex byGMO Inc.) in the 2nd quarter of the previous fiscal year, the conversion of PayPay Corporation into a consolidated subsidiary in October 2022, and deteriorating advertising market conditions. This was achieved through the revenue growth described above and cost optimization centered on the commerce business.」
Deteriorating advertising market conditions were explicitly identified as a factor weighing on adjusted EBITDA. Advertising-related revenue in the media business also remained limited to slight growth, indicating that the slowdown in the advertising market continues to be reflected in actual results. - FY2023-Q3MaterialisedAnnual report
「Display advertising revenue declined year on year due to market conditions and the impact of the revamp of LINE VOOM, among other factors.」
The effects of market conditions and the LINE VOOM revamp were reflected in a year-on-year decline in display advertising revenue, continuing to demonstrate weakness in the market environment and advertising demand. - FY2023-Q2MaterialisedAnnual report
「Display advertising finished at approximately the same level as in the same period of the previous year, as macroeconomic conditions reduced advertising demand.」
The decline in advertising demand resulting from the macroeconomic environment was reflected in flat year-on-year display advertising revenue, indicating that slower market demand had affected actual results. - FY2021RestatedAnnual report
「Because competitors exist in Japan and overseas for each of the services provided by our Group, it remains uncertain whether we can continue to maintain a competitive advantage in the internet industry.」
Even after the LINE integration, the company discloses competitive uncertainty from numerous domestic and overseas competitors, shifts in user support to new services, and rising research and development expenses. - FY2021-Q3MaterialisedAnnual report
「Search advertising revenue declined due in part to a decrease in advertising placements resulting from the impact of COVID-19.」
The decline in advertising placements caused by COVID-19 materialized as a decline in search advertising revenue, bringing the risk of contraction in the market and advertising demand to the surface. - FY2020-Q3RestatedAnnual report
「During the 3rd quarter of the current consolidated fiscal year, there were no material changes in financial position, operating results or cash flows, including any abnormal fluctuations, or in the “Business and Other Risks” described in the annual securities report for the previous fiscal year.」
The disclosure states that there were no material changes in the risk of erosion of competitive advantage due to slower market expansion and intensifying competition. - FY2019RestatedAnnual report
「According to an announcement by Dentsu Inc., internet advertising expenditure in 2018 accounted for 26.9% of the overall advertising market.」
While indicating expansion of the internet advertising market, the disclosure continues to identify the risk of failing to generate the expected advertising revenue due to slower market growth and intensifying competition. - FY2019-Q3RestatedAnnual report
「During the 3rd quarter of the current consolidated fiscal year, there were no material changes in financial position, operating results or cash flows, including any abnormal fluctuations, or in the “Business and Other Risks” described in the annual securities report for the previous fiscal year.」
The disclosure states that there were no material changes in the risk of erosion of competitive advantage due to slower market expansion and intensifying competition. - FY2018-Q3RestatedAnnual report
「During the 3rd quarter of the current consolidated fiscal year, there were no material changes in financial position, operating results or cash flows, including any abnormal fluctuations, or in the “Business and Other Risks” described in the annual securities report for the previous fiscal year.」
The disclosure states that there were no material changes in the risk of erosion of competitive advantage due to slower market expansion and intensifying competition. - FY2018-Q1RestatedAnnual report
「During the 1st quarter of the current consolidated fiscal year, there were no material changes in financial position, operating results or cash flows, including any abnormal fluctuations, or in the “Business and Other Risks” described in the annual securities report for the previous fiscal year.」
The disclosure states that there were no material changes in the risk of erosion of competitive advantage due to slower market expansion and intensifying competition. - FY2017-Q3RestatedAnnual report
「During the 3rd quarter of the current consolidated fiscal year, there were no material changes in financial position, operating results or cash flows, including any abnormal fluctuations, or in the “Business and Other Risks” described in the annual securities report for the previous fiscal year.」
The disclosure states that there were no material changes in the risk of erosion of competitive advantage due to slower market expansion and intensifying competition. - FY2016First statedAnnual report
「There is some uncertainty as to whether Yahoo can maintain its competitive advantage and secure and retain a certain position in the industry.」
The company discloses competition risks including slower growth in user numbers and usage time, emerging services, price competition, and rising customer acquisition costs.