Decline in Sales Volume Due to Price Revisions for Consumer Beverages
First written in FY2023-Q3. 1 of 3 entries say "Mitigated", first in FY2023. Latest entry: FY2024-Q1.
1 other company's latest entry also says "Materialised".
- FY2024-Q1MaterialisedAnnual report
「In Japan, sales volumes of Pocari Sweat, a beverage for hydration and electrolyte replenishment, declined following the price revision in April 2023. The Company is conducting ongoing awareness initiatives promoting hydration and electrolyte replenishment according to the season and circumstances, as well as activities to communicate the brand's value and create opportunities to try the beverage at sporting events, including the Tokyo Marathon 2024.」
In Japan, the decline in Pocari Sweat sales volumes following the April 2023 price revision has continued. At the same time, the Company is promoting use through awareness initiatives and sporting events. - FY2023MitigatedAnnual report
「Sales volumes temporarily declined following the price revision in April 2023, but have since grown steadily, supported by ongoing awareness initiatives promoting hydration and electrolyte replenishment and measures to promote use amid growing interest in preventing heatstroke in daily life.」
Sales volumes temporarily declined following the price revision, but recovered and grew on awareness initiatives and demand for heatstroke prevention. - FY2023-Q3First statedAnnual report
「In Japan, sales volumes of Pocari Sweat, a beverage for hydration and electrolyte replenishment, temporarily declined following the price revision in April 2023. However, as a result of ongoing awareness initiatives promoting hydration and electrolyte replenishment, sales volumes have been growing steadily this summer, when temperatures reached record highs, driven by increased use for heatstroke prevention in daily life, as well as more brand touchpoints and opportunities to try the beverage at sporting events.」
Sales volumes of Pocari Sweat temporarily declined following the price revision in April 2023. The Company states that sales volumes subsequently grew through ongoing awareness initiatives and measures to promote use.