Corporate Brand Damage and Reputational Risk
First written in FY2020. 2 of 3 entries say "Mitigated", first in FY2021. Latest entry: FY2023.
0 other companies' latest entry also says "Mitigated".
- FY2023MitigatedAnnual report
「To appropriately develop and manage the Group's corporate brand, we have established rules governing the use of the corporate brand by each Group company and are promoting initiatives to manage the brand and maintain and enhance its value.」
We continue measures against reputational risk through brand-use rules, the CI Management Committee, internal training, information gathering and media response procedures. - FY2021MitigatedAnnual report
「To appropriately develop and manage the Group's corporate brand, we have established rules governing the use of the corporate brand by each Group company and are promoting initiatives to manage the brand and maintain and enhance its value.」
In response to brand damage and reputational risk, it has established rules for brand use, a CI Management Committee, internal training, information gathering and media response procedures. - FY2020First statedAnnual report
「If the Group's corporate brand is not appropriately developed and managed, the corporate brand may be damaged, affecting the corporate image.」
It newly identifies as a material risk the decline in brand value and trust resulting from inappropriate expressions in advertising and on social media, critical evaluations and the spread of misinformation.