Building the Three Core Brands into ¥100 Billion Brands and Developing the Three Growth Brands
First written in FY2021. 11 of 12 entries say "Advanced", first in FY2022-Q2. Latest entry: FY2026-H1.
8 other companies' latest entry also says "Advanced".
- FY2026-H1AdvancedAnnual report
「Revenue also increased in the nutraceutical-related business, as all 3 categories based on social issues designated as growth drivers achieved growth.」
All 3 social-issue categories grew. Revenue was ¥105,387 million for For Climate & Environmental Risk, ¥31,822 million for For Women's Health and ¥127,063 million for For Healthier Life. - FY2024AdvancedAnnual report
「In the nutraceuticals-related business, revenue increased as all three newly established categories based on social issues, positioned as growth drivers, grew, led by Pocari Sweat and Nature Made.」
The previous goals of building the core brands into ¥100 billion brands and developing the growth brands have evolved into growth across all 3 social-issue categories and business revenue of ¥557,043 million. - FY2024-H1AdvancedAnnual report
「Revenue in the nutraceuticals-related business increased, as all categories grew, led by Pocari Sweat and Nature Made, across the three new categories organized by social issue and designated as growth drivers.」
The core brands were reorganized into 3 categories based on social issues, and all categories—For Climate & Environmental Risk, For Women’s Health and For Healthier Life—grew. Revenue from the nutraceuticals business totaled ¥271,826 million, up 20.2% year on year. - FY2024-Q1AdvancedAnnual report
「Combined revenue from the three brands that the Group classifies as core brands—Pocari Sweat, Nature Made and Nutrition et Santé brands—was ¥83.414 billion, up 21.4% year on year. Combined revenue from the three brands classified as development brands—Deya Foods brands, Equelle and Bodymainte—was ¥8.068 billion, up 19.3% year on year.」
Revenue from both the 3 core brands and the 3 growth brands increased, demonstrating progress toward building the 3 core brands into ¥100 billion brands and developing the 3 growth brands. - FY2023AdvancedAnnual report
「Combined revenue from the three brands that the Group classifies as core brands—Pocari Sweat, Nature Made and Nutrition et Santé brands—was ¥312.998 billion, up 14.8% year on year. Combined revenue from the three brands classified as development brands—Deya Foods brands, Equelle and Bodymainte—was ¥27.851 billion, down 2.3% year on year.」
Revenue from the 3 core brands rose to ¥312,998 million, demonstrating progress toward building them into ¥100 billion brands. Meanwhile, revenue from the 3 growth brands declined. - FY2023-Q3AdvancedAnnual report
「Combined revenue from the three brands that the Group classifies as core brands—Pocari Sweat, Nature Made and Nutrition et Santé brands—was ¥234.607 billion, up 15.7% year on year. Combined revenue from the three brands classified as development brands—Deya Foods brands, Equelle and Bodymainte—was ¥20.621 billion, down 2.6% year on year.」
Revenue from the 3 core brands totaled ¥234,607 million, up 15.7% year on year, demonstrating sales growth toward building them into ¥100 billion brands. Meanwhile, revenue from the 3 growth brands declined 2.6%. - FY2023-Q2AdvancedAnnual report
「Combined revenue from the three brands that the Group classifies as core brands—Pocari Sweat, Nature Made and Nutrition et Santé brands—was ¥147.517 billion, up 15.5% year on year. Combined revenue from the three brands classified as development brands—Deya Foods brands, Equelle and Bodymainte—was ¥13.528 billion, down 4.4% year on year.」
Revenue from the 3 core brands rose 15.5% year on year, demonstrating sales growth toward building them into ¥100 billion brands. Meanwhile, revenue from the 3 growth brands declined 4.4% year on year. - FY2023-Q1AdvancedAnnual report
「Combined revenue from the three brands that the Group classifies as core brands—Pocari Sweat, Nature Made and Nutrition et Santé brands—was ¥68.695 billion, up 23.4% year on year. Combined revenue from the three brands classified as development brands—Deya Foods brands, Equelle and Bodymainte—was ¥6.760 billion, down 4.4% year on year.」
Revenue from the 3 core brands rose 23.4% year on year, demonstrating sales growth toward building them into ¥100 billion brands. Meanwhile, revenue from the 3 growth brands declined 4.4%. - FY2022AdvancedAnnual report
「Revenue from the 3 brands designated by the Group as its core brands, Pocari Sweat, Nature Made and the brands of Nutrition & Santé, totaled ¥272,642 million, up 17.9% year on year. Revenue from the 3 brands designated as growth brands, the brands of Daiya Foods, Equelle and BODY MAINTÉ, totaled ¥28,514 million, up 5.3%.」
Revenue from the 3 core brands totaled ¥272,642 million, while revenue from the 3 growth brands totaled ¥28,514 million, demonstrating progress toward building the 3 core brands into ¥100 billion brands and developing the 3 growth brands. - FY2022-Q3AdvancedAnnual report
「Combined revenue from the three brands that the Group classifies as core brands—Pocari Sweat, Nature Made and Nutrition et Santé brands—was ¥202.816 billion, up 17.5% year on year. Combined revenue from the three brands classified as development brands—Deya Foods brands, Equelle and Bodymainte—was ¥21.160 billion, up 3.8% year on year.」
Revenue from the 3 core brands totaled ¥202,816 million, up 17.5% year on year, demonstrating progress toward building them into ¥100 billion brands. Revenue from the 3 growth brands also rose 3.8% year on year. - FY2022-Q2AdvancedAnnual report
「Revenue from the 3 brands designated by the Group as its core brands, Pocari Sweat, Nature Made and the brands of Nutrition & Santé, totaled ¥127,741 million, up 18.7% year on year. Revenue from the 3 brands designated as growth brands, the brands of Daiya Foods, Equelle and BODY MAINTÉ, totaled ¥14,145 million, up 3.7% year on year.」
Revenue from the 3 core brands totaled ¥127,741 million, up 18.7% year on year, while revenue from the 3 growth brands rose 3.7% to ¥14,145 million, demonstrating progress toward building the 3 core brands into ¥100 billion brands and developing the 3 growth brands. - FY2021First statedAnnual report
「The company is working to build a foundation for developing its 3 core brands into ¥100 billion brands and its 3 growth brands into brands that will support the business in the future.」
The company has stated for the first time its goal of developing its 3 core brands into ¥100 billion brands and its 3 growth brands into brands that will support the business in the future. Measures include expansion into new categories and regions and optimization of its brand strategy.