Improving the repeat-purchase rate among cosmetics members
First written in FY2016. 2 of 5 entries say "Restated". Latest entry: FY2025.
The whole theme swung hardest in 2017: 2 of 13 companies on the "Worse" side.
0 other companies' latest entry also says "Mitigated".
- FY2025MitigatedAnnual report
「The high retention rate among subscription customers and a slight increase in new customers lifted revenue to ¥5.160 million, up 34.0% year on year.」
The company had previously reported that it could not acquire repeat customers and that revenue had declined, but this time explained that the retention rate among subscription customers was high and that new customers had also increased slightly. - FY2017WorsenedAnnual report
「The business continued outbound activities, including direct mail and telephone calls, targeting new customers acquired through advertising, but was unable to acquire repeat customers, resulting in lower revenue.」
Although advertising and outbound activities continued, the company could not acquire repeat customers, resulting in lower revenue. - FY2017-Q3RestatedAnnual report
「From the second quarter, this business has been conducting efficient advertising activities to acquire new customers. It is also continuing outbound activities, including direct mail and telephone calls, to acquire repeat customers.」
The company has continued efficient advertising activities and outbound efforts through direct mail and telephone calls since the second quarter. - FY2017-Q1RestatedAnnual report
「From the second quarter onward, the company will implement efficient advertising activities and continue direct-mail and outbound activities, including telephone calls, to acquire new members and improve the repeat-purchase rate among members.」
The company plans to acquire new members and improve the repeat-purchase rate through advertising and outbound initiatives from the second quarter onward. - FY2016First statedAnnual report
「The company will continue working to improve the repeat-purchase rate among its members.」
For cosmetics mail-order sales, the company indicated that it aims to increase continued use of its membership base.