Market Penetration of the IONA Brand and Its Establishment as a Core Pillar of the Cosmetics Business
First written in FY2017. 3 of 5 entries say "Restated". Latest entry: FY2023.
26 other companies' latest entry also says "Advanced".
- FY2023AdvancedAnnual report
「With respect to the cosmetics business, the Company will further promote market penetration of the “IONA” brand by strengthening web advertising, including advertising through social media, and will develop the business into one of the pillars of its consumer healthcare business.」
The Company specifically identified stronger social media and other web advertising as measures to promote market penetration of the IONA brand. - FY2020RestatedAnnual report
「With respect to the cosmetics business, the Company will promote market penetration of the “IONA” brand and develop the business into one of the pillars of its consumer healthcare business.」
The Company continues to pursue market penetration of the IONA brand and establishment of the cosmetics business as a core business. - FY2019RestatedAnnual report
「The Company will also continue to promote further market penetration of the “IONA” brand and develop the cosmetics business into one of the pillars of its consumer healthcare business.」
The Company continues to pursue market penetration of the IONA brand and establishment of the cosmetics business as a core business. - FY2018-Q2RestatedAnnual report
「Regarding the “IONA” cosmetics business, for which sales operations were changed from IONA International Co., Ltd. to the Company in October 2016, the Company continues to focus on expanding the market under the new organization.」
Following the transfer of sales operations for the IONA cosmetics business, the Company continues to focus on market expansion under the new organization. - FY2017First statedAnnual report
「The Company will also seek the early penetration of the “IONA” brand into the market by strengthening its sales organization and will develop the cosmetics business into one of the pillars of its business.」
The Company newly identified market penetration of the IONA brand and establishment of the cosmetics business as a core business, using a stronger sales organization as the means to achieve this.