Reducing the advertising and promotional expense ratio and improving profit margins through web analytics
First written in FY2020-Q3. 2 of 4 entries say "Restated". Latest entry: FY2021.
No other company in this theme has enough history to compare yet.
- FY2021DroppedAnnual reportThe FY2021 business performance and business description do not contain a specific statement that the advertising and promotional expense ratio was reduced and profit margins improved through web analytics technology.
- FY2021-Q1RestatedAnnual report
「By applying web analytics technology developed in the MarTech business to “IYELL” and “Nurikae,” the Group reduced the proportion of advertising and promotional expenses relative to revenue acquisition and achieved improved margins.」
The expansion of web analytics technology into the X-Tech business, the reduction in the advertising and promotional expense ratio, and the resulting improvement in profit margins are reiterated. - FY2020RestatedAnnual report
「By applying web analytics technology developed in the MarTech business to “IYELL” and “Nurikae,” the Group reduced the proportion of advertising and promotional expenses relative to revenue acquisition and achieved improved margins.」
The expansion of web analytics technology into the X-Tech business and the improvement in profit margins achieved by reducing the advertising and promotional expense ratio continue to be described, as in the previous fiscal year. - FY2020-Q3AdvancedAnnual report
「By applying web analytics technology developed in the MarTech business to “IYELL” and “Nurikae,” the Group reduced the proportion of advertising and promotional expenses relative to revenue acquisition and achieved improved margins.」
The deployment of web analytics technology to other businesses and the achievement of a lower proportion of advertising and promotional expenses and improved margins are described.