Internet Advertising Market Volatility Driven by Economic Conditions and Advertising Strategies
First written in FY2020. 3 of 5 entries say "Restated". Latest entry: FY2023-Q3.
The whole theme swung hardest in 2020: 8 of 25 companies on the "Worse" side.
23 other companies' latest entry also says "Restated".
- FY2023-Q3RestatedAnnual report
「In advertising operations, although customers increased their digital marketing budgets, the company has been affected by worsening advertising market conditions as a result of changes in the social environment.」
The disclosure continues to state that customers' advertising budgets increased while the company was affected by worsening advertising market conditions. - FY2023-Q2RestatedAnnual report
「In advertising operations, although customers increased their digital marketing budgets, the company has been affected by worsening advertising market conditions accompanying changes in the social environment.」
The disclosure reiterates that advertising budgets increased while the company was affected by worsening advertising market conditions. It does not describe a new deterioration. - FY2023-Q1MaterialisedAnnual report
「In advertising operations, although customers increased their digital marketing budgets, the company has been affected by worsening advertising market conditions accompanying changes in the social environment.」
The disclosure states that worsening advertising market conditions actually affected advertising operations, indicating that the risk of fluctuations in the internet advertising market has materialized. - FY2022RestatedAnnual report
「Japan's total advertising expenditure in 2021 rose sharply to ¥6,799.8 billion, up 110.4% year on year, as the impact of the spread of COVID-19 eased. Internet advertising expenditure continued to increase, exceeding for the first time the combined advertising expenditure of the four mass media—radio, television, newspapers and magazines—and rose 121.4% year on year in 2021.」
New market data for the advertising market and internet advertising market was presented, while the explanation of earnings fluctuation risks arising from economic conditions and advertisers' advertising strategies was maintained. - FY2020First statedAnnual report
「Japan's total advertising expenditure in 2019 exceeded the previous year's level for the 8th consecutive year, reaching ¥6,938.1 billion, up 106.2% year on year. Internet advertising expenditure reached ¥2,104.8 billion in 2019, up 119.7% year on year, and continued to grow faster than the advertising market as a whole.」
While presenting growth data for the advertising market, the disclosure describes the potential for earnings fluctuations resulting from economic conditions, advertisers' advertising strategies and factors that could hinder market growth.