Contraction of the Advertising Market and Consumer Spending Due to Prolonged COVID-19
First written in FY2020. 1 of 4 entries say "Mitigated", first in FY2021. Latest entry: FY2023.
Speee moved to the "Worse" side of this theme in 2023, 3 years after the typical company in this theme (2020).
The whole theme swung hardest in 2025: 1 of 7 companies on the "Worse" side.
1 other company's latest entry also says "Softened".
- FY2023SoftenedAnnual report
「During the current fiscal year, restrictions on socioeconomic activity resulting from the spread of COVID-19 were lifted, and the domestic economy is expected to gradually recover.」
The explanation has changed from one premised on adverse effects of prolonged COVID-19 on the advertising market and personal consumption to one stating that restrictions on social and economic activity have been lifted. - FY2022RestatedAnnual report
「As COVID-19 continued to spread, the group encouraged remote work and worked to establish a framework that would allow it to continue operating its business flexibly. However, if the outbreak continues to spread for an extended period without moving toward an end in Japan and other major countries, it is expected to have serious economic effects, leading to a contraction of the advertising market and a decline in personal consumption.」
The risk of prolonged COVID-19 affecting the advertising market and personal consumption, together with a business continuity framework supported by remote work, has been reiterated. - FY2021MitigatedAnnual report
「As COVID-19 continued to spread, the group encouraged remote work and worked to establish a framework that would allow it to continue operating its business flexibly.」
The risk of prolonged COVID-19 affecting business activities has been maintained, while encouraging remote work and establishing a flexible business continuity framework were added as measures to address it. - FY2020First statedAnnual report
「If the outbreak continues to spread for an extended period without moving toward an end in Japan and other major countries, it is expected to have serious economic effects, leading to a contraction of the advertising market and a decline in personal consumption.」
Separate from the temporary impact already seen on the acquisition of new customers, the disclosure identifies the potential effects of a prolonged outbreak on the advertising market and personal consumption as future risks.