Further Growth Potential in Japan's BtoC-EC Market
First written in FY2020. 9 of 18 entries say "Restated". Latest entry: FY2026.
3 other companies' latest entry also says "Other".
- FY2026Update to the market size actual figureAnnual report
「According to the Report on the FY2024 E-Commerce Market Survey commissioned by the Ministry of Economy, Trade and Industry, the B2C e-commerce market was approximately ¥26.1 trillion in 2024, comprising approximately ¥15.2 trillion in merchandise, ¥8.2 trillion in services and ¥2.6 trillion in digital content.」
For the domestic B2C e-commerce market, the actual market size was updated to approximately ¥26.1 trillion in 2024, with a breakdown into merchandise, services and digital content. - FY2026-H1RestatedAnnual report
「The domestic e-commerce market, which grew rapidly due to the impact of the spread of COVID-19, has continued to grow steadily, although growth has moderated as economic activity has normalized. New lifestyles and work styles have also become established among consumers, creating a need to develop businesses aligned with prevailing trends.」
Although market growth has moderated as economic activity has normalized, the outlook has been reaffirmed that the domestic e-commerce market continues to grow steadily and that new lifestyles and work styles have become established. - FY2025Update to the market size actual figureAnnual report
「According to the Report on the FY2023 E-Commerce Market Survey commissioned by the Ministry of Economy, Trade and Industry, the B2C e-commerce market was approximately ¥24.8 trillion in 2023, comprising approximately ¥14.6 trillion in merchandise, ¥7.5 trillion in services and ¥2.6 trillion in digital content.」
For the domestic B2C e-commerce market, the actual market size was updated to approximately ¥24.8 trillion in 2023, with a breakdown into merchandise, services and digital content. - FY2024Added actual market-size figuresAnnual report
「According to the Report on the FY2022 E-Commerce Market Survey commissioned by the Ministry of Economy, Trade and Industry, the B2C e-commerce market was approximately ¥22.7 trillion in 2022, comprising approximately ¥13.9 trillion in merchandise, ¥6.1 trillion in services and ¥2.5 trillion in digital content.」
For the domestic B2C e-commerce market, the actual market size in 2022 was specifically disclosed as approximately ¥22.7 trillion, together with a breakdown into merchandise, services and digital content. - FY2024-Q3RestatedAnnual report
「The domestic e-commerce market, which grew rapidly due to the impact of the spread of COVID-19, has continued to grow steadily since fiscal 2022, although growth has moderated as economic activity has normalized. New lifestyles and work styles have also become established among consumers」
Although market growth has moderated as economic activity has normalized, the outlook has been reaffirmed that the domestic e-commerce market continues to grow steadily and that new living and working arrangements have become established. - FY2024-Q2RestatedAnnual report
「The domestic e-commerce market, which grew rapidly due to the impact of the spread of COVID-19, has continued to grow steadily since fiscal 2022, although growth has moderated as economic activity has normalized. At the same time, new lifestyles and work styles have become established among consumers.」
Although market growth has moderated as economic activity has normalized, the outlook has been reaffirmed that the domestic e-commerce market continues to grow steadily and that new lifestyles and work styles have become established. - FY2024-Q1RestatedAnnual report
「The domestic e-commerce market, which grew rapidly due to the impact of the spread of COVID-19, has continued to grow steadily since fiscal 2022, although growth has moderated as economic activity has normalized. At the same time, new lifestyles and work styles have become established among consumers.」
Although market growth has moderated as economic activity has normalized following the pandemic, the outlook has been reaffirmed that the domestic e-commerce market continues to grow steadily. - FY2023-Q3Slower e-commerce growth as consumers return to brick-and-mortar stores, while growth potential remainsAnnual report
「The e-commerce market surrounding our group expanded substantially as consumer activity changed due to the spread of COVID-19. However, as consumers returned to brick-and-mortar stores following the recent easing of restrictions on activities, the growth rate of brick-and-mortar stores exceeded that of e-commerce for the first time in several years. In addition, Japan’s digital transformation continues, and demand for IT personnel remains high, with shortages of development staff continuing. Although the rapid expansion in market size has paused, we believe the market can maintain its high growth potential because the e-commerce penetration rate, which is relatively low compared with other countries, is expected to rise.」
While explaining that consumers’ return to brick-and-mortar stores following the easing of activity restrictions caused the growth rate of brick-and-mortar stores to exceed that of e-commerce, the company states that high growth potential can be maintained against the backdrop of an increase in the low e-commerce penetration rate. - FY2023-Q2RestatedAnnual report
「The e-commerce market surrounding our group expanded substantially from 2020 to 2021 as changes in consumer activity caused by the spread of COVID-19 in Japan fueled so-called “stay-at-home consumption.” Although the rapid expansion in market size has currently paused as economic activity normalizes in the post-pandemic period, there remains considerable room to increase Japan’s relatively low e-commerce penetration rate compared with other countries, and we believe the e-commerce market has very high growth potential.」
While the rapid expansion has paused as economic activity normalizes in the post-pandemic period, the outlook has been reaffirmed that Japan’s e-commerce penetration rate has room to increase and that the market has high growth potential. - FY2023-Q1RestatedAnnual report
「The e-commerce market surrounding our group expanded substantially as a result of new lifestyles and work styles shaped by the spread of COVID-19. Although the rapid market expansion through the previous fiscal year has paused due to factors including the revival of so-called brick-and-mortar stores following the easing of restrictions on economic activity, the market continues to grow alongside the rising e-commerce penetration rate driven by Japan’s digital transformation.」
While the rapid expansion has paused as restrictions on economic activity have been eased and brick-and-mortar stores have become busier, the outlook has been reaffirmed as one of continued growth in the e-commerce market supported by digital transformation and a rising e-commerce penetration rate. - FY2022-Q3RestatedAnnual report
「Although the rapid expansion in market size has currently paused, the market continues to grow alongside the rising e-commerce penetration rate driven by Japan’s digital transformation.」
Regarding the domestic e-commerce market, the outlook has been reaffirmed as one of continued growth supported by digital transformation and a rising e-commerce penetration rate, although the rapid expansion has paused. - FY2022-Q2RestatedAnnual report
「Although the rapid expansion in market size has currently paused, the market continues to grow alongside the rising e-commerce penetration rate driven by Japan’s digital transformation.」
While the rapid expansion driven by stay-at-home consumption has paused, the outlook for continued growth in the domestic e-commerce market, supported by digital transformation and a rising e-commerce penetration rate, has been reaffirmed. - FY2022-Q1RestatedAnnual report
「Although the rapid expansion in market size has currently paused, the market continues to grow alongside the rising e-commerce penetration rate driven by Japan’s digital transformation.」
While the rapid expansion driven by stay-at-home consumption has paused, the market outlook has been reaffirmed as one of continued growth supported by digital transformation and a rising e-commerce penetration rate. - FY2021Continued market expansion and progress in digital transformationAnnual report
「The domestic B2C e-commerce market is expected to continue expanding steadily, driven by the diversification of products sold online, an increase in market participants, significant reductions in delivery times by logistics operators, the spread of smartphones, and increased information flows through social media.」
In addition to the establishment of stay-at-home demand, the diversification of products sold, logistics, smartphones, social media and companies’ digital transformation are cited as factors driving market expansion. The market is projected to be approximately ¥20.0 trillion in 2020 and ¥24.9 trillion in 2023. - FY2021-Q3Establishment of stay-at-home demand and the shift to digitalAnnual report
「Meanwhile, in Japan’s domestic e-commerce market, which surrounds our group, demand for at-home consumption, or so-called “stay-at-home demand,” and consumers’ shift to digital have become established since restrictions on going out following the state of emergency declared in April 2020 and the expansion of remote work, and the market has shown steady growth alongside the rising e-commerce usage rate.」
The explanation has shifted from growth through the previous quarter driven by rising “stay-at-home demand” and the shift to digital, to an explanation that these trends have become established. - FY2021-Q2Growth driven by stay-at-home demand and the shift to digitalAnnual report
「Meanwhile, in Japan’s domestic e-commerce market, which surrounds our group, e-commerce usage has increased and shown steady growth as restrictions on going out associated with states of emergency and the expansion of remote work have increased demand for at-home consumption, or so-called “stay-at-home demand,” and accelerated consumers’ shift to digital.」
The description of Japan’s domestic e-commerce market changed to indicate that e-commerce usage has increased and the market has grown steadily against the backdrop of stay-at-home demand arising from restrictions on going out and remote work, as well as consumers’ shift to digital. - FY2021-Q1Pause in rapid expansion, continued growthAnnual report
「Last year, although the sharp expansion in the merchandise segment of Japan’s domestic B2C e-commerce market showed signs of pausing, the market continued to grow alongside the rising e-commerce penetration rate.」
The description of Japan’s domestic B2C e-commerce market changed to indicate that, while rapid expansion has paused, the market continues to grow against the backdrop of a rising e-commerce penetration rate. - FY2020First statedAnnual report
「The domestic B2C e-commerce market was approximately ¥17.9 trillion in 2018 and is forecast to expand to ¥26.0 trillion in 2022. In addition, according to eMarketer’s “By Country Retail Ecommerce Sales Penetration: % of Total Retail Sales,” Japan’s e-commerce penetration rate was 8.5%, a low level compared with other countries, including China at 29.7%, South Korea at 22.7% and the United Kingdom at 20.7%. We therefore believe that the domestic B2C e-commerce market has substantial room for growth.」
The forecast size of Japan’s domestic e-commerce market and Japan’s e-commerce penetration rate are presented as the basis for potential market growth.