Announced details
More than 420 million total followers, with over 13,000 influencers registered. Expertise that has supported 10 Rakuten SOY-winning stores and cumulative gross merchandise value of more than ¥25 billion.
フューチャーショップ has begun collaborating with services provided by Offbeat. Capital and personnel relationships: not disclosed.
Head office: Osaka, Osaka Prefecture; Representative Director: Takahashi Ken (髙橋 健). The company launched its own D2C brands, “ruban de chouchou” and “&Mel,” and operates EC businesses using futureshop. It has EC operations expertise from members with backgrounds at Rakuten and Amazon.
Rakuten SOY (Shop of the Year)
Rakuten
The impact on the Company’s consolidated results for the fiscal year ending March 2027 is expected to be immaterial.
The company does not address Contract Value / Offering price.
| Item | Details |
|---|---|
| Names of Products / Services Covered | futureshop, Offbeat EC Consulting/SNS Marketing Support, futureshop omni-channel |
| Counterparty | Offbeat Co., Ltd. |
| Counterparty overview | Head office: Osaka, Osaka Prefecture; Representative Director: Takahashi Ken (髙橋 健). The company launched its own D2C brands, “ruban de chouchou” and “&Mel,” and operates EC businesses using futureshop. It has EC operations expertise from members with backgrounds at Rakuten and Amazon. |
| Relationship with the Company | フューチャーショップ has begun collaborating with services provided by Offbeat. Capital and personnel relationships: not disclosed. |
| Launch date | 30 July 2026 (collaboration commenced; actual date) |
| Applicable area | E-commerce Operations, SNS Marketing, Influencer Marketing, E-Commerce Consulting, Apparel, Food, Beauty |
| Award/certification name | Rakuten SOY (Shop of the Year) |
| Awarding / certifying body | Rakuten |
| Usage history | More than 420 million total followers, with over 13,000 influencers registered. Expertise that has supported 10 Rakuten SOY-winning stores and cumulative gross merchandise value of more than ¥25 billion. |
| Impact on Business Performance | The impact on the Company’s consolidated results for the fiscal year ending March 2027 is expected to be immaterial. |
Items this document does not state (8)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.To help address the challenges faced by EC businesses, including the disconnect between SNS initiatives and EC sales strategies, the difficulty of selecting influencers and inadequate measurement of effectiveness.