Flexible advertising placements and sales activities tailored to participating-company registration status and other factors
First written in FY2020-Q1. 1 of 4 entries say "Restated". Latest entry: FY2025-H1.
The whole theme swung hardest in 2019: 2 of 18 companies on the "Worse" side.
6 other companies' latest entry also says "Other".
- FY2025-H1Advertising efficiency improvedAnnual report
「During the current interim consolidated accounting period, advertising efficiency improved at Livin Match, our primary business, contributing to an increase in operating income.」
The Company stated that improved advertising efficiency contributed to an increase in operating income. - FY2024AdvancedAnnual report
「The Company made focused investments, including advertising expenditure, to enable optimal advertising operations by expanding its workforce and using machine learning.」
The Company specified measures to optimize advertising operations by expanding its workforce and using machine learning. - FY2020-Q2RestatedAnnual report
「The Company placed advertisements flexibly based on the registration status of member companies and conducted sales activities taking into account advertising delivery areas and customer acquisition costs.」
The Company continued flexible advertising and sales activities based on the registration status of member companies, advertising delivery areas, and customer acquisition costs. - FY2020-Q1First statedAnnual report
「The Company placed advertisements flexibly based on the registration status of member companies and conducted sales activities taking into account advertising delivery areas and customer acquisition costs.」
The Company reported initiatives to make advertising and sales activities more flexible based on the registration status of member companies, advertising delivery areas, and customer acquisition costs.