Strengthening Organic Customer Acquisition and Improving Advertising ROI and Profit Margins
First written in FY2019. 4 of 6 entries say "Restated". Latest entry: FY2025-H1.
The whole theme swung hardest in 2019: 2 of 19 companies on the "Worse" side.
6 other companies' latest entry also says "Other".
- FY2025-H1Improved advertising efficiency contributed to higher operating profitAnnual report
「During the current interim consolidated accounting period, advertising efficiency improved at Livin Match, our primary business, contributing to an increase in operating income.」
For Livin Match, specifically disclosed for the first time that improved advertising efficiency contributed to higher operating income. - FY2024RestatedAnnual report
「We recognise the importance of increasing the appeal and awareness of Livin Match, thereby strengthening customer acquisition through organic channels (note) and improving advertising ROI and profit margins.」
Identified strengthening organic customer acquisition and improving advertising ROI and profit margins as ongoing challenges. - FY2023RestatedAnnual report
「We conduct optimal advertising and promotional activities by regularly analysing the number of customer acquisitions, operating revenue, and the cost-effectiveness of advertising and promotional expenses.」
Continued to analyse and optimise advertising effectiveness to strengthen organic customer acquisition and improve advertising ROI and profit margins. - FY2022RestatedAnnual report
「The Company recognizes that improving the appeal and recognition of Living Match is important for strengthening customer acquisition through organic channels, a customer acquisition method that does not require substantial advertising expenditure, and for improving advertising cost-effectiveness and profit margins.」
Identified organic customer acquisition and improvements in advertising ROI and profit margins as ongoing challenges. - FY2021RestatedAnnual report
「The Company recognizes the importance of strengthening organic customer acquisition, which does not require substantial advertising expenditure, by increasing the appeal and awareness of Livin Match, thereby improving advertising return on spend and profit margins.」
Continued to identify strengthening organic customer acquisition and improving advertising ROI and profit margins as challenges. - FY2019First statedAnnual report
「The Company recognizes the importance of strengthening organic customer acquisition, which does not require substantial advertising expenditure, by increasing the appeal and awareness of Livin Match, thereby improving advertising return on spend and profit margins.」
The Company set out its goal of strengthening organic customer acquisition to reduce reliance on advertising expenditure and improve advertising efficiency and profit margins.