Risk of Dependence on Advertising and Promotional Expenses and Deteriorating Cost-Effectiveness
First written in FY2019. 3 of 8 entries say "Worsened", first in FY2020. Latest entry: FY2026-H1.
Living Technologies moved to the "Worse" side of this theme in 2020, 1 year before the typical company in this theme (2021).
The whole theme swung hardest in 2018: 5 of 18 companies on the "Worse" side.
0 other companies' latest entry also says "Softened".
- FY2026-H1SoftenedAnnual report
「Advertising expenses ¥825.487 million ¥819.118 million」
Advertising expenses decreased from ¥825.487 million in the same period of the previous year to ¥819.118 million. The company stated that there were no material changes in business and other risks. - FY2025-H1SoftenedAnnual report
「Advertising expenses ¥1,012.060 million ¥825.487 million」
Advertising expenses decreased from ¥1,012.060 million in the same period of the previous year to ¥825.487 million in the current interim consolidated accounting period. While there was no material change in the disclosure of business and other risks, advertising spending and efficiency improved. - FY2024RestatedAnnual report
「Advertising expenses related to Livin Match, the group's vertical media platform in the housing sector, account for a very high percentage of consolidated operating revenue. The group recognises advertising expenses as an important investment for increasing customer acquisition and operating revenue.」
The company continues to disclose the risk that its high dependence on advertising expenses and deterioration in cost-effectiveness could affect performance. - FY2023SoftenedAnnual report
「In the fiscal year ended September 2023, advertising expenses related to Livin Match, the company's real estate vertical media platform, reached 52.4% of operating revenue.」
Advertising expenses fell as a percentage of operating revenue from 57.7% in the fiscal year ended September 2022, the previous disclosure, to 52.4%. The company measures advertising effectiveness and analyses cost-effectiveness while continuing to disclose the risk of dependence on advertising expenses. - FY2022WorsenedAnnual report
「In the fiscal year ended September 2022, advertising expenses related to Livin Match, the company's real estate vertical media platform, accounted for 57.7% of operating revenue.」
Advertising expenses rose as a percentage of operating revenue from 52.9% in the previous fiscal year to 57.7%, indicating increased dependence on advertising. - FY2021WorsenedAnnual report
「In the fiscal year ended September 2021, advertising expenses related to Livin Match, the vertical media platform for comparing real estate companies operated by the company, accounted for 52.9% of operating revenue.」
Advertising expenses rose as a percentage of operating revenue from 52.4% in the previous fiscal year to 52.9%. - FY2020WorsenedAnnual report
「In the fiscal year ended September 2020, advertising expenses related to Livin Match, the vertical media platform for comparing real estate companies operated by the company, accounted for 52.4% of operating revenue.」
Advertising expenses rose as a percentage of operating revenue from 52.1% in the previous fiscal year to 52.4%. The company also disclosed measures of advertising effectiveness and cost-effectiveness analysis. - FY2019First statedAnnual report
「In the fiscal year ended September 2019, advertising expenses accounted for 52.1% of operating revenue. The company recognises advertising expenses as an important investment for increasing customer acquisition and operating revenue.」
The company identified as a risk its cost structure, in which advertising expenses account for 52.1% of operating revenue, and the impact on performance if advertising effectiveness deteriorates.