Maximizing revenue through free distribution, light monetization, and the store
First written in FY2018. 19 of 24 entries say "Restated". Latest entry: FY2026-H1.
No other company in this theme has enough history to compare yet.
- FY2026-H1Improved advertising ARPU and lower MAU and paid revenueAnnual report
「On Manga BANG!, advertising ARPU improved following an increase in advertising inventory, anniversary events, and various promotional campaigns. However, MAU declined because advertising expenses were restrained after considering cost effectiveness, resulting in lower paid revenue.」
Advertising ARPU improved through increased advertising inventory, anniversary events and campaigns, while paid-content revenue declined as MAU fell following cuts to advertising and promotional expenses. - FY2025Policy of introducing payments outside the app and lower revenueAnnual report
「Going forward, in the entertainment business, we will seek to increase profits from “Manga BANG!” by reducing payment processing fees through the full-scale introduction of off-app billing and curbing advertising and promotional expenses, while working to maintain MAU and revenue.」
In addition to the traditional paid-content and advertising revenue model, it identifies the reduction of payment processing fees through the full-scale introduction of off-app billing as a profit improvement measure. However, during the fiscal year, MAU declined as advertising and promotional expenses were curbed, resulting in declines in both paid-content and advertising revenue. - FY2025-H1Implementation of advertising inventory and points-reward promotions, and lower revenueAnnual report
「On Manga BANG!, we actively increased advertising inventory and conducted points-reward campaigns as sales promotions. However, MAU declined as advertising expenses were curtailed after taking cost-effectiveness into account, and this effect, together with lower advertising rates, outweighed the benefits of those measures, resulting in declines in both paid revenue and advertising revenue.」
The company states that although it increased advertising inventory and conducted points-reward campaigns, MAU declined because advertising expenses were curtailed after taking cost-effectiveness into account, resulting in declines in both paid revenue and advertising revenue. - FY2024RestatedAnnual report
「On Manga BANG!, the “Read with Medals” and “Read with Tickets” sections use a per-episode payment and advertising revenue model. Per-episode payments are a low-cost payment model. Advertising revenue is generated by displaying advertisements in the app and having users watch video advertisements, among other methods.」
The company continues to operate a revenue model combining free viewing, low-cost per-episode payments, advertising revenue and volume purchases. - FY2024-Q2RestatedAnnual report
「Against this market backdrop, in the freemium model, the core section of Manga BANG!, we have sought to differentiate the works available by deepening our relationships of trust with publishers, offering works ahead of other services and increasing the number of popular works available.」
The company continues its policy of strengthening revenue and services through Manga BANG!’s freemium model as its core, stronger publisher relationships, early distribution and an expanded selection of popular works. - FY2024-Q1RestatedAnnual report
「Against this market backdrop, in the freemium model, the core section of Manga BANG!, we are seeking to differentiate the works available by deepening our relationships of trust with publishers, offering works ahead of other services and increasing the number of popular works available, while continuing to strengthen the production of original works and the overseas expansion of manga apps.」
The company continues its policy of making Manga BANG!’s freemium model its core and combining stronger publisher relationships, early distribution, an expanded selection of popular works, the production of original works and overseas expansion. - FY2023RestatedAnnual report
「The per-episode payment model is a low-cost payment model. Advertising revenue is generated by displaying advertisements in the app and having users watch video advertisements, among other methods.」
The company continues to operate a freemium-based revenue model combining free access, advertising, low-cost per-episode payments and volume purchases. - FY2023-Q3RestatedAnnual report
「Against this market backdrop, in the freemium model (Note), the core section of Manga BANG!, we are seeking to differentiate the works available by deepening our relationships of trust with publishers, offering works ahead of other services and increasing the number of popular works available, while also strengthening the production of original works and the overseas expansion of manga apps.」
The company continues to describe a policy combining the freemium model as its core, stronger publisher relationships, early distribution, an expanded selection of popular works, the production of original works and overseas expansion. - FY2023-Q2RestatedAnnual report
「Against this market and business backdrop, in the freemium model (Note), the core section of Manga BANG!, we are seeking to differentiate the works available by deepening our relationships of trust with publishers, offering works ahead of other services and increasing the number of popular works available, while also strengthening the production of original works.」
The company continues its policy of making Manga BANG!’s freemium model its core and combining stronger publisher relationships, early distribution, an expanded selection of popular works and the production of original works. - FY2023-Q1RestatedAnnual report
「Against this market and business backdrop, in the freemium model (Note), the core section of Manga BANG!, we have sought to differentiate the works available by deepening our relationships of trust with publishers, offering works ahead of other services and increasing the number of popular works available, while also working to create original works.」
The company continues to describe a policy of strengthening monetization and services by making the freemium model its core and combining stronger publisher relationships, early distribution, an expanded selection of popular works and the creation of original works. - FY2022AdvancedAnnual report
「A section where users can read 1 manga episode free after waiting 23 hours for each work, and purchase each episode for approximately ¥60–70.」
In addition to the traditional freemium-based revenue model centered on Manga BANG!, the company has established a model for Manga Tote that combines free viewing, low-cost payments and advertising revenue. - FY2022-Q3RestatedAnnual report
「Against this market backdrop, in the freemium model (Note), the core section of Manga BANG!, we have sought to differentiate the works available by creating original works, deepening our relationships of trust with publishers, offering works ahead of other services and increasing the number of popular works available.」
The company continues to describe a policy of strengthening monetization and services by making the freemium model its core and combining original works, stronger publisher relationships, early distribution and an expanded selection of popular works. - FY2022-Q2RestatedAnnual report
「Against this market backdrop, in the freemium model (Note), the core section of Manga BANG!, we have sought to differentiate the works available by creating original works, deepening our relationships of trust with publishers, offering works ahead of other services and increasing the number of popular works available.」
The company has reaffirmed its policy of strengthening monetization and services through the freemium model as its core, original works, stronger publisher relationships, early distribution and an expanded selection of popular works. - FY2022-Q1RestatedAnnual report
「Against this market and business backdrop, in the freemium model (Note), the core section of Manga BANG!, we have sought to differentiate the works available by creating original works, deepening our relationships of trust with publishers, offering works ahead of other services and increasing the number of popular works available.」
The company continues to describe a policy of strengthening monetization and services by making Manga BANG!’s freemium model its core section and combining original works, stronger publisher relationships, early distribution and an expanded selection of popular works. - FY2021RestatedAnnual report
「The per-episode payment model is a low-cost rental model in which each episode costs approximately ¥40–60 and can be read for 72 hours. Advertising revenue is generated by displaying advertisements in the app and having users watch video advertisements, among other methods.」
The company continues to describe a revenue model combining free access, advertising, low-cost per-episode payments and volume purchases, including prices and usage periods. - FY2021-Q3RestatedAnnual report
「In the freemium model (Note), the core section of Manga BANG!, we are pursuing clear differentiation from other services by deepening our relationships of trust with publishers, increasing the number of popular works available, creating original works and offering works ahead of other services.」
The company continues to describe a policy combining the freemium model as its core section, stronger publisher relationships, an expanded selection of popular works, original works and early distribution. - FY2021-Q2RestatedAnnual report
「In the freemium model (Note), the core section of Manga BANG!, we are pursuing clear differentiation from other services by deepening our relationships of trust with publishers, increasing the number of popular works available, creating original works and offering works ahead of other services.」
The company continues its policy of strengthening revenue and services through the freemium model as its core section, stronger publisher relationships, the distribution of popular works, original works and early distribution. - FY2021-Q1RestatedAnnual report
「In the freemium model (Note), the core section of Manga BANG!, we are pursuing clear differentiation from other services by creating original works, deepening our relationships of trust with publishers, and increasing the number of works available through early distribution and other means.」
The company continues to describe a monetization policy centered on the freemium model. - FY2020-Q3RestatedAnnual report
「Against this business environment, in the freemium model (Note), the core section of Manga BANG!, we are monetizing mainly older works, thereby further deepening our relationships of trust with publishers, and continuing to pursue clear differentiation from other services by increasing the number of popular works available from major publishers.」
The company continues to describe a monetization policy centered on the freemium model, combining monetization of older works, stronger publisher relationships and an expanded selection of works from major publishers. - FY2020-Q2RestatedAnnual report
「In the freemium model (Note), the core section of Manga BANG!, we are monetizing mainly older works, thereby further deepening our relationships of trust with publishers, and pursuing clear differentiation from other services by increasing the number of popular works available from major publishers. The number of users who enjoy manga through the app continues to increase.」
The company continues to describe a monetization policy centered on the freemium model, with older works as the main source of monetization. - FY2020-Q1RestatedAnnual report
「In the freemium model (Note), the core section of Manga BANG!, we are monetizing mainly older works, thereby further deepening our relationships of trust with publishers, and pursuing clear differentiation from other services by increasing the number of works available, particularly those from major publishers.」
The company has reaffirmed that it is monetizing primarily older works, with the freemium model as its core section. - FY2019RestatedAnnual report
「The per-episode payment model is a low-cost rental model in which each episode costs approximately ¥40 and can be read for 24 or 72 hours. Advertising revenue is generated by displaying advertisements in the app and having users watch video advertisements, among other methods.」
The company describes a revenue model combining free access, advertising, low-cost per-episode payments and volume purchases, together with specific prices and usage periods. - FY2019-Q1RestatedAnnual report
「In the freemium model (Note), the core section of Manga BANG!, we are pursuing clear differentiation from other services by increasing the number of works available, including through the launch of a new business relationship with Akita Publishing Co., Ltd. in October 2018.」
The company continues to position the freemium model as its core section. - FY2018First statedAnnual report
「We provide services based on three models: ① a free-distribution model under which manga can be read free of charge subject to certain conditions; ② a freemium model (Note) under which light payments, or small payments on a per-episode basis or for rentals, are required to read manga beyond certain conditions; and ③ a store-sales model under which users purchase manga to read.」
The company seeks to optimize payments according to usage frequency and user needs by combining free viewing, low-cost rentals and volume purchases.