Amazia (4424) · RiskMaterialised
Decline in ad revenue per unit due to the introduction of ATT
First written in FY2021. 2 of 2 entries say "Materialised", first in FY2021. Latest entry: FY2022-Q3.
2entries
2years
0from disclosures
How it moved
Same theme, other companies
Deteriorating Advertising Efficiency Due to Restrictions on Cookie Use by Facebook and iOSA theme 6 companies write about · 6 as a headwind · 0 as a tailwind
Amazia moved to the "Worse" side of this theme in 2021.
0 other companies' latest entry also says "Materialised".
Ridges = years it wrote progress, valleys = years it wrote worse. Most hopeful companies at the back. Drag to turn, scroll to zoom, right-drag to pan. On a phone, two fingers turn and pinch to zoom; one finger scrolls the page.
Full recordFilings, disclosures and news, newest first
- FY2022-Q3MaterialisedAnnual report
「In addition, the effects of stronger personal information protection and the deterioration of advertising metrics due to the spread of COVID-19 have resulted in lower daily advertising revenue.」
States that the impact of enhanced personal information protection continues to appear as deterioration in advertising metrics and lower daily advertising revenue. - FY2021MaterialisedAnnual report
「In addition, advertising revenue per unit declined owing to the impact of some customers refraining from advertising and reducing advertising budgets amid the spread of COVID-19, as well as the introduction of ATT (short for App Tracking Transparency, introduced in iOS 14.5).」
For the first time, explicitly identifies the impact of ATT, introduced in iOS 14.5, as a factor behind the actual decline in advertising revenue per unit.