Announced details
Retail media, social media advertising, in-store promotion, trade marketing and purchase data analysis
NEL has a track record of transactions with more than 200 companies, mainly major food and cosmetics manufacturers.
True Data is collaborating with NEL株式会社 and タレス合同会社. No capital or personnel relationship is stated.
NEL株式会社: Shibuya-ku, Tokyo; President and Representative Director Nishida Riku (西田 陸); established on 14 December 2017. Operates the osina platform for purchasing products recommended by influencers, as well as a social media marketing solutions business., タレス合同会社: Yokohama, Kanagawa; Representative Suzuki Yoshifumi (鈴木 義文); established in November 2023. Provides trade marketing, purchase data analysis and retail media strategy support for consumer goods manufacturers and retailers.
The impact on True Data’s results for the fiscal year ending March 2027 will be minor.
The company does not address Contract Value / Offering price.
Research by CARTA HOLDINGS and Digital Infact
| Item | Details |
|---|---|
| Names of Products / Services Covered | Trade Lift Ads (social media advertising service), Eagle Eye |
| Counterparty | NEL株式会社, タレス合同会社 |
| Counterparty overview | NEL株式会社: Shibuya-ku, Tokyo; President and Representative Director Nishida Riku (西田 陸); established on 14 December 2017. Operates the osina platform for purchasing products recommended by influencers, as well as a social media marketing solutions business., タレス合同会社: Yokohama, Kanagawa; Representative Suzuki Yoshifumi (鈴木 義文); established in November 2023. Provides trade marketing, purchase data analysis and retail media strategy support for consumer goods manufacturers and retailers. |
| Relationship with the Company | True Data is collaborating with NEL株式会社 and タレス合同会社. No capital or personnel relationship is stated. |
| Launch date | Service launch from 26 August 2026 (Wednesday) |
| Applicable area | Retail media, social media advertising, in-store promotion, trade marketing and purchase data analysis |
| Usage history | NEL has a track record of transactions with more than 200 companies, mainly major food and cosmetics manufacturers. |
| Impact on Business Performance | The impact on True Data’s results for the fiscal year ending March 2027 will be minor. |
| Source | Research by CARTA HOLDINGS and Digital Infact |
Items this document does not state (9)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.To integrate ad targeting, awareness-building on social media and purchase verification, and to test and improve the messaging and creatives that lead to purchases.