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Business alliance4416True Data Inc.Information and Communications, Services and Others

True Data Begins Collaboration with FreakOut in Retail Media, Supporting Ad Targeting and Effectiveness Measurement Using Purchase Data

True Data has begun a collaboration to integrate its purchase data with フリークアウト’s advertising delivery platform, “Red.” This will enable advertising based on purchasing trends and analysis of the impact of purchases at physical stores.

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Agreements reached under this partnership

Business alliance
4416True Data Inc.
Alliance partner株式会社フリークアウト
Details of the alliance
  1. 1

    Advertising delivery based on purchase data

  2. 2

    Advertising effectiveness analysis using offline purchase data

  3. 3

    One-stop services covering delivery through analysis

These are items that the documents state the two companies will work on. The lines above and below represent arrangements between the two companies.

About the partner
Business DescriptionA marketing technology company that was the first in Japan to commercialize real-time trading in internet advertising. It develops and provides the “Red” marketing platform, the “ASE” location-based marketing platform, and “alpaka,” an AI-powered product, among others.
LocationMinato-ku, Tokyo
Impact on Business Performance

The impact on financial performance is expected to be minor.

Alliance start date30 June 2026
Agreements reached under this partnership
ItemDetails
Name of alliance partner株式会社フリークアウト
Alliance partner's business activitiesA marketing technology company that was the first in Japan to commercialize real-time trading in internet advertising. It develops and provides the “Red” marketing platform, the “ASE” location-based marketing platform, and “alpaka,” an AI-powered product, among others.
Alliance partner's locationMinato-ku, Tokyo
Type of allianceBusiness alliance
Details of the allianceAdvertising delivery based on purchase data, Advertising effectiveness analysis using offline purchase data, One-stop services covering delivery through analysis
Alliance start date30 June 2026
Impact on Business PerformanceThe impact on financial performance is expected to be minor.
Items this document does not state (16)
Alliance partner's capitalAlliance partner's net salesAlliance partner's operating incomeNumber of shares acquiredAcquisition priceShareholding ratioOverview of the joint ventureOwnership ratioDispatch of directors and officersContract PeriodNumerical targets under the allianceShareholding PolicyDate of board resolutionContract DateShare Acquisition Date and Payment DateChange in major shareholders

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The reasons the company gives

The company's own explanation, not something inferred from the numbers.

To combine the strengths of both companies and provide an environment for data-driven decision-making in an advertising market facing rising uncertainty.

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True Data Begins Collaboration with FreakOut in Retail Media, Supporting Ad Targeting and Effectiveness Measurement Using Purchase Data | True Data Inc. (4416) timely disclosure | Komori