Announced details
Television commercial and digital advertising strategies for consumer goods manufacturers, offline purchase impact measurement, and retail media
Television-commercial-only exposure group: +13% purchase lift versus the non-exposed group. Overlapping television commercial and digital advertising exposure group: +41% purchase lift versus the non-exposed group.
True Data’s POS and ID-POS data, covering annual receipts totaling ¥5.5 trillion and approximately 60 million annual active users. TVBridge uses television viewing data covering approximately 12 million connected TVs (as of October 2024).
The companies began collaborating in July 2025 and conducted a joint study on advertising effectiveness.
A Sony Group company. Location: Osaki With Tower, 12th Floor, 2-11-1 Osaki, Shinagawa-ku, Tokyo. Representative: Naoki Harayama (原山 直樹), Representative Director, Executive Officer and President. Operates a marketing technology business. Established on 21 March 2000.
Television viewing data covering approximately 12 million connected TVs (as of October 2024)
In this announcement the company addresses none of Contract Value / Offering price / Impact on Business Performance.
Ministry of Economy, Trade and Industry, “Results of the FY2024 E-Commerce Market Survey”
| Item | Details |
|---|---|
| Names of Products / Services Covered | TVBridge Ads, TVBridge, True Data advertising purchase segment data |
| Counterparty | SMN Corporation |
| Counterparty overview | A Sony Group company. Location: Osaki With Tower, 12th Floor, 2-11-1 Osaki, Shinagawa-ku, Tokyo. Representative: Naoki Harayama (原山 直樹), Representative Director, Executive Officer and President. Operates a marketing technology business. Established on 21 March 2000. |
| Relationship with the Company | The companies began collaborating in July 2025 and conducted a joint study on advertising effectiveness. |
| Launch date | July 2025 (start of collaboration with SMN) |
| Applicable area | Television commercial and digital advertising strategies for consumer goods manufacturers, offline purchase impact measurement, and retail media |
| Location scale | Television viewing data covering approximately 12 million connected TVs (as of October 2024) |
| Quantitative Effects | Television-commercial-only exposure group: +13% purchase lift versus the non-exposed group. Overlapping television commercial and digital advertising exposure group: +41% purchase lift versus the non-exposed group. |
| Usage history | True Data’s POS and ID-POS data, covering annual receipts totaling ¥5.5 trillion and approximately 60 million annual active users. TVBridge uses television viewing data covering approximately 12 million connected TVs (as of October 2024). |
| Source | Ministry of Economy, Trade and Industry, “Results of the FY2024 E-Commerce Market Survey” |
Items this document does not state (8)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.To assess the impact of building product awareness through television commercials and making the product personally relevant through digital advertising, ultimately leading to purchases.