Announced details
Consumer-facing websites of non-life insurance companies, website usability, and product and service information
Mitsui Sumitomo Insurance, ranked first overall, received an overall score of 9.01 points, including 8.67 points for website usability and 9.50 points for product and service information.
Gomez, operated by the Company, surveys and evaluates the websites of the companies covered. Gomez's business ownership changed from Morningstar Co., Ltd. to the Company in July 2021.
Non-life insurance companies. The location, representative, capital and year of establishment of each company are Not disclosed.
25 companies surveyed and 211 survey criteria
In this announcement the company addresses none of Contract Value / Offering price / Impact on Business Performance.
Gomez website (https://www.gomez.co.jp/)
| Item | Details |
|---|---|
| Names of Products / Services Covered | Gomez 2026 Ranking of Non-Life Insurance Company Websites |
| Counterparty | Mitsui Sumitomo Insurance Co., Ltd., Sompo Japan Insurance Inc., Tokio Marine & Nichido Fire Insurance Co., Ltd., Aioi Nissay Dowa Insurance Co., Ltd., SOMPO Direct Insurance Inc., AXA General Insurance Co., Ltd., Sony Assurance Inc. and 19 other companies surveyed |
| Counterparty overview | Non-life insurance companies. The location, representative, capital and year of establishment of each company are Not disclosed. |
| Relationship with the Company | Gomez, operated by the Company, surveys and evaluates the websites of the companies covered. Gomez's business ownership changed from Morningstar Co., Ltd. to the Company in July 2021. |
| Launch date | 26 May 2026 (ranking already announced) |
| Applicable area | Consumer-facing websites of non-life insurance companies, website usability, and product and service information |
| Location scale | 25 companies surveyed and 211 survey criteria |
| Quantitative Effects | Mitsui Sumitomo Insurance, ranked first overall, received an overall score of 9.01 points, including 8.67 points for website usability and 9.50 points for product and service information. |
| Source | Gomez website (https://www.gomez.co.jp/) |
Items this document does not state (9)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.In light of changes in the positioning and role of websites in the non-life insurance industry, the survey criteria were substantially revised to incorporate evaluation factors such as accessibility and technical SEO related to readiness for AI search.