Continued investment in advertising and promotion in Japan and overseas
First written in FY2018. 15 of 16 entries say "Restated". Latest entry: FY2026.
32 other companies' latest entry also says "Restated".
- FY2026RestatedAnnual report
「The Group plans to continue investing in advertising and related activities in Japan and overseas.」
The Group reaffirmed its policy of continuing advertising investment in Japan and overseas. Advertising expenses totaled ¥44.6 billion. - 2026-05-11RestatedPresentation materials on financial results
「In 4Q, in addition to marketing aimed at the “Super Mercari Market” campaign and raising awareness of safe and secure use, we will strengthen investment for growth from FY2027.6 onward.」
The company reaffirmed its policy of continuing and strengthening marketing and investment for growth. - FY2025RestatedAnnual report
「The Group's principal working capital requirements are advertising expenses and personnel expenses related to development, both of which are necessary to effectively expand the Group's services.」
The Group reaffirmed its policy of continuing to invest in advertising and development personnel to expand its services. - FY2024RestatedAnnual report
「The Group believes that, to achieve sustainable growth, it needs to acquire more users and retain existing users by increasing awareness and trust. Since its establishment, it has actively invested in advertising and related activities, and plans to continue advertising and related activities in Japan and overseas.」
The Group reaffirmed its policy of continuing advertising investment in Japan and overseas to increase awareness and trust and acquire and retain users. - FY2022RestatedAnnual report
「The Group believes that, to achieve sustainable growth, it needs to acquire more users and retain existing users by increasing awareness and trust. Since its establishment, it has actively invested in product improvements, greater convenience in packaging and shipping, marketing initiatives and other areas. Going forward, it plans to make investments that contribute to growth while maintaining discipline.」
The Group reaffirmed its policy of continuing to invest in product improvements, greater convenience and marketing while maintaining discipline. - FY2022-Q2RestatedAnnual report
「Advertising expenses 18,883 million yen」
Advertising expenses rose from ¥13,654 million in the same period of the previous year to ¥18,883 million, as the Group continued growth investment in Japan and overseas. - FY2022-Q1RestatedAnnual report
「At Mercari JP, the Group's core business, it expanded new-user acquisition through invitation campaigns and other initiatives, and beginning in the first quarter implemented cross-use initiatives for new users, encouraging listing, purchasing and Mercari payment, to improve retention among acquired new users.」
The Group indicated that it would continue acquiring new users through invitation campaigns and other initiatives, while encouraging post-acquisition retention through cross-use initiatives. - FY2021RestatedAnnual report
「The Group plans to continue advertising and related activities in Japan and overseas.」
The Group reaffirmed its policy of continuing advertising in Japan and overseas to increase awareness and trust and acquire and retain users. - FY2021-Q2RestatedAnnual report
「Advertising expenses 13,654 million yen」
Advertising expenses fell from ¥16,616 million in the same period of the previous year to ¥13,654 million, while the Group indicated a policy of prioritizing growth-oriented investment going forward, reaffirming its commitment to continued growth investment. - FY2020-Q3RestatedAnnual report
「As a result, for the cumulative third quarter of the current consolidated fiscal year, net sales were ¥53,350 million, up 42.7% year on year, while the increase in advertising expenses, personnel expenses and other costs resulted in an operating loss of ¥20,292 million, compared with a loss of ¥5,981 million in the same period of the previous year.」
The increase in advertising expenses continued to be identified as a factor behind the consolidated loss, while growth investment in Japan and overseas continued. - FY2020-Q2RestatedAnnual report
「Advertising expenses ¥16,616 million」
The Group continues advertising as a growth investment in Japan and overseas, with advertising expenses totaling ¥16,616 million for the cumulative second quarter. - FY2019RestatedAnnual report
「The Group believes that, to achieve sustainable growth, it needs to acquire more users and retain existing users by increasing awareness and trust. It has therefore actively invested in advertising and related activities since its establishment, and plans to continue advertising and related activities in Japan and overseas.」
The Group reaffirmed its policy of continuing advertising in Japan and overseas to increase awareness and trust and acquire and retain users. - FY2019-Q3RestatedAnnual report
「To support the continued growth of the C2C marketplace Mercari, the Group implemented marketing initiatives centered on TV commercials and online advertising, as well as CRM initiatives (Note 1) and category-strengthening initiatives, resulting in steady increases in MAU (Note 2) and average purchase value.」
The Group reaffirmed its advertising and marketing policy of continuing TV commercials, online advertising and CRM initiatives to increase MAU and average purchase value. - FY2019-Q2RestatedAnnual report
「To support the sustained growth of the C2C marketplace Mercari, the Group increased MAU by strengthening marketing initiatives centered on TV commercials and online advertising, as well as CRM initiatives using points effectively (Note 1), beginning in September 2018.」
The Group is continuing TV commercials, online advertising and CRM initiatives using points to increase user engagement. - FY2019-Q1RestatedAnnual report
「To support the continued growth of the C2C marketplace Mercari, our group has strengthened marketing initiatives centered on TV commercials and online advertising, as well as CRM initiatives (Note 1), while adding various new measures, including the development and improvement of functions to strengthen categories such as smartphones, books and DVDs.」
The policy of continued investment in TV commercials, online advertising and other activities to drive growth in Japan was reaffirmed as a specific marketing initiative for the quarter. - FY2018First statedAnnual report
「The Group believes that, to achieve sustainable growth, it needs to acquire more users and retain existing users by increasing awareness and trust. It has therefore actively invested in advertising and related activities since its establishment, and plans to continue advertising and related activities in Japan and overseas.」
The Group's policy is to continue investing in advertising to increase awareness and trust and acquire and retain users.