Intensifying Competition Due to New Market Entrants, the Emergence of Customer Acquisition Platforms and Development Delays
First written in FY2021. 5 of 8 entries say "Restated". Latest entry: FY2025.
The whole theme swung hardest in 2026: 31 of 91 companies on the "Worse" side.
- FY2025RestatedAnnual report
「The emergence of new customer-acquisition platforms, delays in the Group's development, or deterioration and weakening of existing marketing methods could have a material impact on the Group's financial results.」
Competitive risks from startups, new products, customer-acquisition platforms, and development delays were reiterated. - FY2024-Q2RestatedAnnual report
「Meanwhile, dramatic changes are taking place, including changes to the API specifications and the introduction of usage fees announced by Company X in March 2023, policy changes by existing platform providers, and technological advances represented by the rise of ChatGPT, a text-generation model provided by US-based OpenAI.」
Dramatic changes in the platform and technology environment, including changes to Company X's API specifications and fees and the rise of ChatGPT, were reaffirmed. - FY2024-Q1WorsenedAnnual report
「Meanwhile, dramatic changes are taking place, including changes to the API specifications and the introduction of usage fees announced by Company X in March 2023, policy changes by existing platform providers, and technological advances represented by the rise of ChatGPT, a text-generation model provided by US-based OpenAI.」
Specific dramatic changes in the competitive environment were described, including changes to existing platform providers' API specifications and fees and the rise of generative AI. - FY2023RestatedAnnual report
「Many startups and products have entered the digital marketing market. The emergence of new customer-acquisition platforms, delays in the company's development, or deterioration and weakening of existing marketing methods could have a material impact on the company's financial results.」
Competitive risks from startups, new products, customer-acquisition platforms, and development delays were reiterated. - FY2023-Q3RestatedAnnual report
「For Keywordmap, the acquisition of new projects slowed because the training of sales staff did not progress as planned and the customer base expanded from the traditional highly sophisticated segment to include light users. As a result, the focus of customer needs shifted from analytical accuracy to ease of use and clarity, reducing the company's competitive advantage.」
The company stated that the expansion of its customer base to include light users and changes in customer needs had continued to reduce its competitive advantage and slow the acquisition of new projects. - FY2023-Q1WorsenedAnnual report
「As the company's new customer base shifted from highly sophisticated users to light users, customer needs shifted from analytical accuracy to ease of use and clarity. This reduced the company's competitive advantage and slowed the acquisition of new projects.」
The company stated that changes in its customer base and customer needs reduced Keywordmap's competitive advantage and slowed the acquisition of new projects. - FY2022RestatedAnnual report
「Many startups and products have entered the digital marketing market. The emergence of new customer-acquisition platforms, delays in the company's development, or deterioration and weakening of existing marketing methods could have a material impact on the company's financial results.」
The entry of startups and new products, new platforms, and development delays were reiterated as competitive risks. - FY2021First statedAnnual report
「The emergence of new customer-acquisition platforms, delays in the company's development, or deterioration and weakening of existing marketing methods could have a material impact on the company's financial results.」
The company explained that threats would be mitigated by obtaining the latest information and incorporating it into its services.