Impact of Brand Damage and Reputational Harm on Customers and Talent
First written in FY2022. 1 of 2 entries say "Restated". Latest entry: FY2023.
The whole theme swung hardest in 2020: 1 of 6 companies on the "Worse" side.
7 other companies' latest entry also says "Restated".
- FY2023RestatedAnnual report
「If negative perceptions of the Group become widespread, or if the Group’s brand or reputation is damaged by illegal, fraudulent or inappropriate conduct by its officers or employees, this may adversely affect the retention of existing customer companies, acquisition of new customer companies, or securing and retention of talented personnel.」
The company continues to disclose the risk that damage to its brand and reputation may affect customer retention and acquisition and the securing of personnel. - FY2022First statedAnnual report
「If negative perceptions of the Group become widespread, or if the Group’s brand or reputation is damaged by illegal, fraudulent or inappropriate conduct by its officers or employees, this may adversely affect the retention of existing customer companies, acquisition of new customer companies, or securing and retention of talented personnel.」
The company identifies brand strength as an important factor in retaining and acquiring customers and securing personnel, and identifies illegal or fraudulent conduct and reputational harm on social media as risks.