Announced details
Chat support and customer inquiry handling on the FAQ site and My Page inquiry portal of the Attenir Official Online Shop
The proof-of-concept at FANCL resulted in an approximately 20% increase in completed inquiries compared with the conventional chatbot.
FANCL CORPORATION conducted the proof-of-concept before the service was introduced at the deployment customer. Attenir is described as a customer at which Mobilus provides the service.
Attenir Co., Ltd.: Head office at 89-1 Yamashita-cho, Naka-ku, Yokohama, Kanagawa; Representative Director and President: Haruta Koji (春田康児); manufactures and sells cosmetics and supplements; established in February 1989. FANCL CORPORATION: Head office at 89-1 Yamashita-cho, Naka-ku, Yokohama, Kanagawa; Representative Director, President and Executive Officer: Mitsuhashi Hideki (三橋英記); conducts research and development, manufacturing and sales of cosmetics and health foods; established in August 1981.
No impact on business performance from this deployment was stated.
The company does not address Contract Value / Offering price.
Mobilus’s proof-of-concept conducted in December 2025 and related release announced on 5 March 2026
| Item | Details |
|---|---|
| Names of Products / Services Covered | MOBI BOT AI Vector Search, Attenir Official Online Shop, LINE official account “FANCL Customer Support” |
| Counterparty | Attenir Co., Ltd., FANCL CORPORATION |
| Counterparty overview | Attenir Co., Ltd.: Head office at 89-1 Yamashita-cho, Naka-ku, Yokohama, Kanagawa; Representative Director and President: Haruta Koji (春田康児); manufactures and sells cosmetics and supplements; established in February 1989. FANCL CORPORATION: Head office at 89-1 Yamashita-cho, Naka-ku, Yokohama, Kanagawa; Representative Director, President and Executive Officer: Mitsuhashi Hideki (三橋英記); conducts research and development, manufacturing and sales of cosmetics and health foods; established in August 1981. |
| Relationship with the Company | FANCL CORPORATION conducted the proof-of-concept before the service was introduced at the deployment customer. Attenir is described as a customer at which Mobilus provides the service. |
| Launch date | Operation began in March 2026 (actual) |
| Applicable area | Chat support and customer inquiry handling on the FAQ site and My Page inquiry portal of the Attenir Official Online Shop |
| Quantitative Effects | The proof-of-concept at FANCL resulted in an approximately 20% increase in completed inquiries compared with the conventional chatbot. |
| Impact on Business Performance | No impact on business performance from this deployment was stated. |
| Source | Mobilus’s proof-of-concept conducted in December 2025 and related release announced on 5 March 2026 |
Items this document does not state (9)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.Conventional keyword-matching chatbots had difficulty handling ambiguous questions and words not included in the FAQs, resulting in cases where customers could not resolve their issues themselves and increasing the workload for human support staff. Following a proof-of-concept at FANCL that confirmed an increase in completed inquiries and improved operational efficiency, the chatbot was formally introduced at Attenir.