Strengthening Marketing Capabilities Based on Customer Needs and Perspective

「For electronic materials-related products, the company significantly increased sales of specialty contract-synthesis products by leveraging its core synthesis technology. Overseas, sales of major products declined substantially under the impact of low-priced overseas products, but sales of specialty-use products increased, resulting in sales exceeding the same period of the previous year.」

「We are establishing a structure that enables us to respond flexibly and promptly to customer requirements.」

「The company established a structure capable of responding closely to customer requests and is pursuing activities to achieve the targets it has established.」

「Specialty additives based on the company's strength in synthesis technology saw increased sales in both electronic materials and specialty applications, resulting in sales exceeding the same period of the previous year.」

「Sales of specialty additives based on the company's core synthesis technology remained firm, sales of electronic materials products with quality and technological advantages increased, and sales of specialty-use products also rose.」

「The company developed new applications for the specialty vulcanizing agents in which it specializes, substantially increasing sales. Sales also exceeded the same period of the previous year due to recovering demand for general-purpose products and products for medical applications.」

「Sales of general-purpose products and products for medical applications, mainly to China, remained sluggish, but the company was able to sell specialty products in new fields, and overseas sales exceeded the same period of the previous year.」

「The company focused on selling products based on its core synthesis technology and increased sales of intermediates for electronic materials and dehydrating condensation agents for electronic materials.」

「Sales of dehydrating condensation agents for electronic materials, which have quality and technological advantages, exceeded the same period of the previous year as a result of flexibly responding to changes in customer demand.」

「Sales of products for electronic materials, also based on our strength in synthesis technology, increased substantially.」

「The company focused on selling products based on its core synthesis technology and significantly increased sales to the electronic materials sector.」

「In the resin chemicals segment, domestic sales of polymerisation inhibitors, a major product, declined because demand for acrylic acid and acrylate esters, which are produced by major customers, remained sluggish, although sales of some products expanded. Sales of high-performance additives based on the company's core synthesis technology also increased significantly. Overseas, sales of polymerisation inhibitors to newly acquired customers remained firm, driving higher sales. Sales of electronic materials-related products also increased, resulting in sales exceeding the previous fiscal year.」

「Development of high-performance products addressing customer needs」

「Overseas, the company acquired new customers and increased sales of polymerisation inhibitors as a result of actively expanding sales activities, mainly in China. Sales of electronic materials-related products also increased, resulting in sales exceeding the same period of the previous year.」

「In the resin chemicals segment, domestic production of acrylic acid and acrylate esters, which are produced by major customers, was on a recovery trend, and sales of polymerisation inhibitors, one of the company's major products, increased. Overseas, the company acquired new customers and increased sales as a result of actively expanding sales activities, mainly in China. Sales exceeded the previous fiscal year as a result of further expanding sales activities for electronic materials-related products.」

「Overseas sales exceeded the same period of the previous year as a result of the recovery in sales of the company's major products and the active expansion of sales activities for electronic materials-related products.」

「Overseas sales exceeded the same period of the previous year as a result of the recovery in sales of the company's major products and the active expansion of sales activities for electronic materials-related products.」

「In Other, sales of environmental chemicals exceeded the same period of the previous year as a result of securing new orders, despite sluggish demand for major products caused by lower production activity. For lubricants, sales exceeded the same period of the previous year as a result of responding to changes in market demand and increasing sales. For new applications, active market development for contract-manufactured and existing products led to expanded sales of new products and the acquisition of new demand for existing products, increasing sales overall. However, sales were below the same period of the previous year because sales of some contract-manufactured products declined.」

「For new applications, the company actively pursued market development for contract-manufactured and existing products, resulting in expanded sales of new products as well, but」

「② Strengthening marketing capabilities to develop products based on customer needs and from the customer's perspective」