Standardization of the "Molly Fantasy" brand across stores absorbed through mergers
First written in FY2017-Q1. 2 of 4 entries say "Advanced", first in FY2017-Q2. Latest entry: FY2017.
No other company in this theme has enough history to compare yet.
- FY2017AchievedAnnual report
「The company completed the conversion of all former Fun Field stores acquired through the merger to the “MŌRI FANTASY” or “PALO” brand, while improving store freshness through active replacement and removal of amusement machines.」
The company completed the brand conversion of all former Fun Field stores to “MŌRI FANTASY” or “PALO.” - FY2017-Q3AdvancedAnnual report
「The former Fun Field stores acquired through the merger in June 2015 underwent active replacement and removal of amusement machines to improve store freshness, and the company proceeded with their conversion to the “MŌRI FANTASY” brand. As a result, existing-store sales growth at the former Fun Field stores turned positive in July, and operating profit contributed ¥141 million during the first nine months of the current fiscal year, an increase of ¥165 million from the previous year.」
At the former Fun Field stores, the company continued brand conversions, replacement and removal of amusement machines, and efforts to improve store freshness, explaining the shift to positive existing-store sales growth and operating profit of ¥141 million. - FY2017-Q2AdvancedAnnual report
「The former Fun Field stores acquired through the merger in June last year were actively converted to the “MŌRI FANTASY” brand, renovated and equipped with replacement amusement machines to improve store freshness. As a result, existing-store sales growth at the former Fun Field stores turned positive in July this year, and operating profit contributed ¥195 million during the first half of the current fiscal year, up 95% year on year.」
At the former Fun Field stores, the company proceeded with brand conversions, renovations and replacement of amusement machines. As a result, existing-store sales growth turned positive in July, and operating profit was ¥195 million. - FY2017-Q1First statedAnnual report
「The company has been progressively switching the “RANRAN LAND” stores acquired through last year’s merger to the “MŌRI FANTASY” brand. As of the end of the first quarter of the current fiscal year, the switch had been completed at 52 of the 126 stores.」
The company is progressively switching the stores acquired through its merger with Fun Field to a new brand. As of period-end, the switch had been completed at 52 of 126 stores.