Promoting Medal Usage through “Premium Day” and “Premium Friday”
First written in FY2018-Q1. 6 of 11 entries say "Advanced", first in FY2021-Q2. Latest entry: 2026-07-06.
The whole theme swung hardest in 2020: 4 of 45 companies on the "Worse" side.
35 other companies' latest entry also says "Advanced".
- FY2025AdvancedAnnual report
「In the medal business, continued investment and promotional activities led to steady growth in sales and membership, with same-store sales reaching 103.4% of the previous period’s level, contributing to an improvement in gross margin.」
The medal business continued its investment and promotional activities, and same-store sales reached 103.4% of the previous period’s level. - FY2025-H1AdvancedAnnual report
「The medal business, which has the highest gross margin, continued to strengthen promotional activities, and following large-scale investment from June, sales continued to expand steadily, reaching 105.2% of the year-earlier level.」
The company made large-scale investments in the medal business from June and also strengthened promotional activities, resulting in same-store sales reaching 105.2% of the year-earlier level. - FY2025-Q1RestatedAnnual report
「In the medal business, which has a high gross margin, the company resumed and strengthened promotional activities in preparation for large-scale investment from June, and same-store sales reached 104.2% of the year-earlier level, with the recovery continuing steadily.」
In the medal business, the company resumed and strengthened promotional activities in anticipation of large-scale investment from June, and same-store sales reached 104.2% of the year-earlier level. - FY2023AdvancedAnnual report
「In the medal business, where sales had declined due to the impact of the COVID-19 pandemic, the company worked to secure sales by holding an event offering 10,000 medals for ¥10,000 from mid-February, following the recovery in the second half of the year.」
In addition to its existing medal promotions, the company held an event offering 10,000 medals for ¥10,000. - FY2023-Q3RestatedAnnual report
「By strengthening member-only promotions for Molly Friends DX and campaigns offering additional medals, the number of new members in November rose sharply to more than 3 times the average monthly level, helping revitalise the medal and time-based businesses, whose recovery had been delayed by the COVID-19 pandemic.」
The company explained that strengthening promotions, including campaigns offering additional medals, helped revitalise the medal business. - FY2021-Q2AdvancedAnnual report
「In the medal business, the company worked to attract customers by holding a medal garapon event in collaboration with a major restaurant company.」
In addition to its existing medal events, the company held a medal garapon event in collaboration with a major restaurant company. - FY2018-Q2RestatedAnnual report
「The medal business performed strongly, with same-store sales rising 7.2%, as medal events held under “Premium Friday,” on the last Friday of each month, and other initiatives proved effective.」
The company continued the medal events held on the last Friday of each month, and same-store sales in the medal business rose 7.2%. - FY2018-Q1First statedAnnual report
「The medal business performed strongly, with same-store sales rising 6.9%, as the “Premium Day” promotion, offering members twice the usual number of medals on the 15th of each month, gained traction, while medal events held on the last Friday of each month under “Premium Friday” from February also proved effective.」
In addition to Premium Day on the 15th of each month, when members receive twice the usual number of medals, the company introduced Premium Friday on the last Friday of each month from February, and same-store sales in the medal business rose 6.9%.