Sales Promotion through a Chinese App-Based Membership System
First written in FY2017-Q3. 5 of 6 entries say "Advanced", first in FY2017. Latest entry: FY2026.
The whole theme swung hardest in 2024: 1 of 12 companies on the "Worse" side.
18 other companies' latest entry also says "Advanced".
- FY2026AdvancedAnnual report
「The company will build a digital membership program spanning customers and businesses through a unified OneID membership system, with the aim of maximizing customer lifetime value (LTV) and customer loyalty.」
The company set out a policy of moving toward a OneID system spanning customers and multiple businesses as part of the digitization of its membership program, with the aim of maximizing LTV and loyalty. - FY2018-Q3AdvancedAnnual report
「The number of members in the app membership system increased steadily to approximately 1.25 million at the end of November, and sales through the app accounted for 43% of total sales.」
The number of app members in China increased from approximately 1.1 million at the end of August to approximately 1.25 million at the end of November, while sales through the app accounted for 43% of total sales. - FY2018-Q2AdvancedAnnual report
「The number of members in the app membership system increased steadily to approximately 1.1 million at the end of August, and the company began selling products through e-commerce in July.」
The number of app members in China increased to approximately 1.1 million at the end of August. - FY2018-Q1AdvancedAnnual report
「The number of members in the app membership system launched in September 2015 reached approximately 1 million at the end of May, while sales through the app were approximately 45% and continued to expand.」
The number of app members in China increased from 846,000 at the end of the previous period to approximately 1 million at the end of May, while sales through the app increased from above 40% to approximately 45%. - FY2017AdvancedAnnual report
「The app membership system launched in September 2015 had 846,000 members at the end of February, and sales through the app exceeded 40%. In recognition of this app membership program, the company received the Innovation and Customer Experience Innovation Award from the China Chain-Store & Franchise Association in November.」
The number of app members in China increased from 685,000 to 846,000, while sales through the app remained above 40%. - FY2017-Q3First statedAnnual report
「The number of members in the app membership system reached 685,000 at the end of November, and sales generated through the app exceeded 40%. In recognition of this app membership system, the company received the Innovation and Customer Experience Innovation Award from the China Chain-Store & Franchise Association in November.」
The number of app members in China reached 685,000 at the end of November, sales through the app exceeded 40%, and the system received an award from the China Chain-Store & Franchise Association.