Shift in promotional activities to social media marketing and a membership app

「In the ASEAN business, the company strengthened social media promotions and events and worked to improve customer-service skills during operating restrictions on store closures. As operating restrictions began to ease in each country from March 2022, sales recovered sharply」

「The online crane game business was not affected by these factors. The company strengthened initiatives featuring collaborations with popular VTubers and the focused rollout of exclusive prizes featuring popular characters, as well as campaigns encouraging customers to spend time at home. Sales for the six-month consolidated period increased 78.0% year on year.」

「The online crane business was not affected by these factors. The company focused on exclusive prizes, including collaborations with popular VTubers, and campaigns encouraging customers to spend time at home. As a result, sales for the three-month consolidated period increased 92.3% year on year.」

「During store closures, each country used social media to share messages from the company’s characters and staff directed at children, as well as information on infection-prevention measures, in an effort to maintain communication.」

「Meanwhile, Thailand improved substantially due to the continued effects of the previous year’s store revitalization initiatives and the customer-attraction effect of promotions through YouTube and social media.」

「Sales had recovered to 107.8% in November, partly due to the success of collaborative prizes with popular YouTubers. Going forward, the company will seek to expand the rollout and quantities of strong-performing original prizes.」

「The further expansion of original prizes exclusive to the company through collaborations with popular YouTubers, together with an increase in the number of company-related promotional videos on YouTube, resulted in 91.8 million cumulative views over the 6 months from March to August, exceeding the number recorded during the entire previous year, and contributed to higher sales.」

「The expansion of original prizes exclusive to the company through collaborations with confectionery manufacturers and popular YouTubers, together with the promotional effect of company-related videos on YouTube exceeding 41 million cumulative views over the 3 months from March to May, contributed to higher sales.」

「The expansion of original prizes exclusive to the company, including collaborations with confectionery manufacturers and popular YouTubers, and the effects of web promotions actively pursued since the previous year, including YouTube, Twitter, Facebook and the company’s own app, contributed substantially. In particular, videos by YouTubers featuring the company’s original campaigns, original prizes and original machines had been viewed more than 53 million times cumulatively, making a major contribution to customer-attraction promotions.」

「This was largely attributable to the expanded introduction of original prizes exclusive to the company, the use of YouTube and promotions on social media.」

「This resulted from the rollout of original prizes developed in collaboration with confectionery manufacturers and others, as well as stronger promotions using the internet, including social media.」

「These results were supported by the shift from promotions centered on in-store events to online promotions from this fiscal year, including enhanced social media marketing, the launch of a membership app and the use of YouTube.」

「Previously, promotions had centered on in-store events, but this year the company shifted to online promotions, including enhanced social media marketing and the launch of a membership app.」