High-ROI Store Expansion Model for Chinese CSCs and Supermarkets
First written in FY2023. 10 of 11 entries say "Advanced", first in FY2024-Q1. Latest entry: FY2026.
No other company in this theme has enough history to compare yet.
- FY2026AdvancedAnnual report
「In addition to converting 7 amusement stores into playgrounds, we opened 55 stores under the asset-light outsourced-operation model “莫莉活力空間” — 26 converted from “モーリーファンタジー” and 29 new stores — for a total of 62 openings.」
In China, the Company opened 55 Moli Vitality Space locations under an outsourced operating model with no investment burden, significantly expanding the high-ROI, low-risk model. - 2026-04-09AdvancedEarnings
「We opened 55 stores under the asset-light outsourced-operation model “莫莉活力空間” — 26 converted from “モーリーファンタジー” and 29 new stores — for a total of 62 openings.」
The low-investment store model in China expanded to 55 openings during the fiscal year. - FY2026-H1AdvancedAnnual report
「During the interim consolidated accounting period, 38 new stores were opened, mainly under 莫莉活力空間 (Molly Vitality Space), a format with low store-opening risk. Meanwhile, 42 stores, mainly under the large and standard-format モーリーファンタジー, and 19 small-format 莫莉活力空間 stores were closed, for a total of 61 closures. As of the end of August 2025, the total number of stores was 120, including 6 franchised stores.」
In China, the Company opened 38 stores, primarily Moli Vitality Space locations with low opening risk, continuing high-ROI, low-risk openings. Meanwhile, it consolidated 61 stores, mainly in existing formats. - FY2025AdvancedAnnual report
「In addition, we will actively expand Moli Vitality Space as a high-ROI, low-risk model and strengthen profitability.」
In China, the Company opened 34 Moli Vitality Space small-format stores, which require no opening investment and can generate profits from the first month, advancing the expansion of the high-ROI, low-risk model. - FY2025-H1AdvancedAnnual report
「The Company opened 18 strategic small-format stores with high ROI, while continuing to introduce new machines and play equipment and reduce expenses. As of the end of August 2024, the total number of stores was 175, including 6 franchised stores.」
In China, the Company opened 18 high-ROI strategic small-format stores, expanding the scale of openings from 10 stores in the previous quarter. - FY2025-Q1AdvancedAnnual report
「The Company is advancing its recovery by closing more unprofitable stores than planned, revitalizing 2 playground stores, opening 10 strategic small-format stores with high ROI, introducing new machines and play equipment, and continuing to reduce expenses.」
In China, the Company opened 10 high-ROI strategic small-format stores and advanced the recovery together with more-than-planned closures of unprofitable stores and store revitalization. - FY2024AdvancedAnnual report
「We will actively expand the high-ROI, low-risk strategic small-format store model, pursue openings at CSCs, or small shopping centers, and supermarkets, and strengthen the profitability of our core business.」
The Company continued its policy of actively expanding high-ROI, low-risk strategic small-format stores in China and pursuing openings at CSCs and supermarkets. - FY2024-Q3AdvancedAnnual report
「Sales in the China business stagnated due to economic uncertainty and a decline in the number of child visitors following the spread of infectious diseases. However, operating profit improved by ¥538 million from the same period of the previous year through the opening of strategic small-format stores with high ROI, the closure of unprofitable stores and cost reductions.」
In China, the Company opened high-ROI strategic small-format stores and improved operating profit by ¥538 million from the year-earlier period, together with closing unprofitable stores and reducing expenses. - FY2024-Q2AdvancedAnnual report
「As a result of opening high-ROI strategic small-format stores, same-store sales for the cumulative consolidated second-quarter period were 139.3% of the year-earlier level.」
In China, the Company opened strategic small-format stores positioned as a high-ROI model, and same-store sales were 139.3% of the year-earlier level. - FY2024-Q1AdvancedAnnual report
「As a result of campaigns offering favourable terms for token purchases, online toy sales and the opening of strategically located small stores with high ROI, same-store sales for the cumulative first quarter of the current consolidated fiscal year reached 176.8% of the year-earlier level.」
In China, the Company opened strategic small-format stores positioned as a high-ROI model, and same-store sales were 176.8% of the year-earlier level. - FY2023First statedAnnual report
「In addition, we will actively pursue openings at CSCs, or small shopping centers, and supermarkets as a high-ROI model.」
The Company presented a policy to actively open high-ROI locations at small shopping centers and supermarkets in China.