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Business alliance4343AEON Fantasy Co.,LTD.Information and Communications, Services and Others

AEON Fantasy Co.,LTD. and ORO Co.,Ltd. Enter into Business Alliance to Promote Retail Media Business

AEON Fantasy Co.,LTD. and ORO Co.,Ltd. have entered into a business alliance agreement to expand AEON Fantasy's retail media business. ORO will handle advertising sales as the designated agency, while the two companies will work together to plan advertising products, conduct sales activities, and establish an operating structure.

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40Recurring
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Improvement
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Agreements reached under this partnership

Business alliance
4343AEON Fantasy Co.,LTD.
Alliance partnerORO Co.,Ltd.
Details of the alliance
  1. 1

    ORO will participate as the designated agency for the retail media owned and operated by AEON Fantasy Co.,LTD.

  2. 2

    The two companies will establish a joint office to plan and promote the sale of advertising products, conduct proposal activities for advertisers and advertising companies, and establish an operating structure.

  3. 3

    Development and operation of retail media

  4. 4

    Provision of media assets and a data platform

  5. 5

    Planning and improvement of advertising products

  6. 6

    Advertising sales activities as the designated agency

  7. 7

    Proposals and sales support for advertisers and advertising companies

  8. 8

    Operation of the joint office

These are items that the documents state the two companies will work on. The lines above and below represent arrangements between the two companies.

About the partner
Business DescriptionCloud solutions business, including the development and provision of ZAC and other products, and marketing communications business
LocationMeguro-ku, Tokyo
Contract Date1 July 2026
Agreements reached under this partnership
ItemDetails
Name of alliance partnerORO Co.,Ltd.
Alliance partner's business activitiesCloud solutions business, including the development and provision of ZAC and other products, and marketing communications business
Alliance partner's locationMeguro-ku, Tokyo
Type of allianceBusiness alliance
Details of the allianceORO will participate as the designated agency for the retail media owned and operated by AEON Fantasy Co.,LTD., The two companies will establish a joint office to plan and promote the sale of advertising products, conduct proposal activities for advertisers and advertising companies, and establish an operating structure., Development and operation of retail media, Provision of media assets and a data platform, Planning and improvement of advertising products, Advertising sales activities as the designated agency, Proposals and sales support for advertisers and advertising companies, Operation of the joint office
Contract Date1 July 2026
Items this document does not state (17)
Alliance partner's capitalAlliance partner's net salesAlliance partner's operating incomeNumber of shares acquiredAcquisition priceShareholding ratioOverview of the joint ventureOwnership ratioDispatch of directors and officersContract PeriodNumerical targets under the allianceShareholding PolicyDate of board resolutionAlliance start dateShare Acquisition Date and Payment DateImpact on Business PerformanceChange in major shareholders

These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.

The reasons the company gives

The company's own explanation, not something inferred from the numbers.

To enhance the value provided to advertisers by combining AEON Fantasy's customer base and media assets with ORO's network of advertisers and advertising companies, as well as its expertise in advertising sales and operations, amid the expansion of the retail media market and growing advertiser interest.

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AEON Fantasy Co.,LTD. and ORO Co.,Ltd. Enter into Business Alliance to Promote Retail Media Business | AEON Fantasy Co.,LTD. (4343) timely disclosure | Komori