Worth reading
77Important
Scored from 4 of 5 sectionsDirection
Mixed performance
Direction inferred from the company’s description.Scale
568
¥ billions (increase from the current level to the fiscal 2030 net sales target)Wording
Conditional
How definitive the wording is.Items stated in the management plan
FormulatedNet Sales+0.2%
基準 2,025Target2,030100 million
Operating profit+0.2%
基準 2,025Target2,030100 million
Operating profit margin+5.0pt
基準 2,025Target2,030%
ROE+5.0pt
基準 2,025Target2,030%
Each line is the climb from the baseline the document states to the target it sets. The slope is scaled against the largest climb in this document. For metrics expressed as percentages, differences are shown in percentage points (pt).The increase shown by the dotted line is calculated from the two reported figures because the company did not provide the amount of growth.
Total investment planApproximately ¥79.0 billion (total for the five years from 2026 through 2030)
Investment amount by sectorField Domestic—new-store investment / Investment amount Fiscal 2026 ¥5.9 billion / FY2027 ¥5 billion / FY2028 ¥5 billion / Fiscal 2029 ¥4.1 billion / FY2030 ¥4.1 billion, Field Domestic—existing-store investment / Investment amount Fiscal 2026 ¥5.3 billion / FY2027 ¥4.4 billion / FY2028 ¥5 billion / Fiscal 2029 ¥5.4 billion / FY2030 ¥6 billion, Field Domestic—DX/other / Investment amount Fiscal 2026 ¥1.3 billion / FY2027 ¥1.5 billion / FY2028 ¥900 million / Fiscal 2029 ¥900 million / FY2030 ¥900 million, Field Overseas—new-store investment / Investment amount Fiscal 2026 ¥3 billion / FY2027 ¥2.9 billion / FY2028 ¥2.8 billion / Fiscal 2029 ¥2.8 billion / FY2030 ¥3 billion, Field Overseas—existing-store investment / Investment amount Fiscal 2026 ¥1.4 billion / FY2027 ¥1.5 billion / FY2028 ¥1.5 billion / Fiscal 2029 ¥1.6 billion / FY2030 ¥1.6 billion, Field Overseas—DX/other / Investment amount Fiscal 2026 ¥400 million / FY2027 ¥400 million / FY2028 ¥300 million / Fiscal 2029 ¥300 million / FY2030 ¥300 million
Statements about the use of capital
Payout ratio / DOE policyA payout ratio of 10%–15% will be used as a guideline. The applicable period is 2026–2030.The payout ratio is the proportion of profit paid out as dividends, while DOE is the ratio of dividends to net assets.
Cost of capitalCost of equity: 10%–12%The cost of capital is the minimum rate of return expected by shareholders and banks from the company.
Key initiatives
01Return to a growth trajectory for the domestic business
02A focused overseas business strategy
03Pursuit of synergies among businesses and formats
04Advancement of business portfolio management
05A DX strategy directly linked to earnings contributions
06Achievement of a sound financial position
Plan assumptionsPopulation growth rates in ASEAN countries from 2025 to 2030 are 0.8% for Indonesia, 0.7% for Vietnam, 0.8% for the Philippines, 1.1% for Malaysia, and -0.1% for Thailand. Per-capita GDP growth rates are 4.8% for Indonesia, 5.8% for Vietnam, 5.4% for the Philippines, 3.4% for Malaysia, and 2.2% for Thailand. Compiled based on materials from the statistical agencies of each country and the World Bank.
Segment targetSegment Existing Domestic Business / Revenue in FY2030 ¥75.7 billion / FY2030 operating profit ¥8.6 billion, Segment New domestic businesses/formats / Revenue in FY2030 ¥51.8 billion / FY2030 operating profit ¥4.1 billion, Segment Overseas expansion / Revenue in FY2030 ¥22.5 billion / FY2030 operating profit ¥2.3 billion
Non-financial targetsIndicator Number of Molly Fantasy stores in Japan / Current status 409 stores (end of fiscal 2025) / Target 399 stores (end of fiscal 2030) / Timing End of fiscal 2030, Indicator Number of TOYS SPOT PALO stores in Japan / Current status 241 stores (end of fiscal 2025) / Target 311 stores (end of fiscal 2030) / Timing End of fiscal 2030, Indicator Number of PRIZE SPOT PALO stores in Japan / Current status 84 stores (end of fiscal 2025) / Target 104 stores (end of fiscal 2030) / Timing End of fiscal 2030, Indicator Number of Crane Yokocho Kiwami stores in Japan / Current status 2 stores (end of fiscal 2025) / Target 62 stores (end of fiscal 2030) / Timing End of fiscal 2030, Indicator Number of Chikyu-no-Niwa and Nobikko brand stores in Japan / Current status 36 stores (end of fiscal 2025) / Target 127 stores (end of fiscal 2030) / Timing End of fiscal 2030, Indicator Number of OYUGIWA stores in Japan / Current status 2 stores (end of fiscal 2025) / Target 11 stores (end of fiscal 2030) / Timing End of fiscal 2030, Indicator Number of overseas high-end stores / Current status 11 stores (end of fiscal 2025) / Target 36 stores (end of fiscal 2030) / Timing End of fiscal 2030, Indicator Number of overseas mid-range stores / Current status 225 stores (end of fiscal 2025) / Target 317 stores (end of fiscal 2030) / Timing End of fiscal 2030, Indicator Number of overseas low-end stores / Current status 157 stores (end of fiscal 2025) / Target 232 stores (end of fiscal 2030) / Timing End of fiscal 2030, Indicator Membership / Current status 3.31 million (fiscal 2025) / Target 7.5 million women with uterine fibroids / Timing FY2030
Size of the Target MarketMarket size amount: not disclosed. Population growth rates and per-capita GDP growth rates for ASEAN countries are provided. Sources are materials from the statistical agencies of each country and the World Bank.
Risks identified by the company
Decline in outdoor play due to global warming
Increased burdens and stress on families raising children
Declining birthrate in Japan
Market maturation and intensifying competition in ASEAN countries
Resurgence and entrenchment of inflation and interest rates
Rising geopolitical risks
Growing demands from capital markets to enhance corporate value
| Item | Details |
|---|---|
| Plan name | Medium-Term Management Plan (Fiscal Years 2026–2030) |
| Plan period | Fiscal years 2026–2030 |
| Progress against the plan | Formulated |
| Sales Target | ¥93.2 billion (current level in fiscal 2025) → ¥150.0 billion (fiscal 2030 target)（Increase of 60.9%） |
| Operating profit target | ¥6.1 billion (current level in fiscal 2025) → ¥15.0 billion (fiscal 2030 target)（Increase of 145.9%） |
| Operating profit margin target | 6.6% (current level in fiscal 2025) → 10% (fiscal 2030 target)（Increase of 51.5%） |
| ROE target | 31% (current level in fiscal 2025) → 23% (fiscal 2030 target)（Decrease of 25.8%） |
| Payout ratio / DOE policy | A payout ratio of 10%–15% will be used as a guideline. The applicable period is 2026–2030. |
| Cost of capital | Cost of equity: 10%–12% |
| Total investment plan | Approximately ¥79.0 billion (total for the five years from 2026 through 2030) |
| Investment amount by sector | Field Domestic—new-store investment / Investment amount Fiscal 2026 ¥5.9 billion / FY2027 ¥5 billion / FY2028 ¥5 billion / Fiscal 2029 ¥4.1 billion / FY2030 ¥4.1 billion, Field Domestic—existing-store investment / Investment amount Fiscal 2026 ¥5.3 billion / FY2027 ¥4.4 billion / FY2028 ¥5 billion / Fiscal 2029 ¥5.4 billion / FY2030 ¥6 billion, Field Domestic—DX/other / Investment amount Fiscal 2026 ¥1.3 billion / FY2027 ¥1.5 billion / FY2028 ¥900 million / Fiscal 2029 ¥900 million / FY2030 ¥900 million, Field Overseas—new-store investment / Investment amount Fiscal 2026 ¥3 billion / FY2027 ¥2.9 billion / FY2028 ¥2.8 billion / Fiscal 2029 ¥2.8 billion / FY2030 ¥3 billion, Field Overseas—existing-store investment / Investment amount Fiscal 2026 ¥1.4 billion / FY2027 ¥1.5 billion / FY2028 ¥1.5 billion / Fiscal 2029 ¥1.6 billion / FY2030 ¥1.6 billion, Field Overseas—DX/other / Investment amount Fiscal 2026 ¥400 million / FY2027 ¥400 million / FY2028 ¥300 million / Fiscal 2029 ¥300 million / FY2030 ¥300 million |
| Segment target | Segment Existing Domestic Business / Revenue in FY2030 ¥75.7 billion / FY2030 operating profit ¥8.6 billion, Segment New domestic businesses/formats / Revenue in FY2030 ¥51.8 billion / FY2030 operating profit ¥4.1 billion, Segment Overseas expansion / Revenue in FY2030 ¥22.5 billion / FY2030 operating profit ¥2.3 billion |
| Non-financial targets | Indicator Number of Molly Fantasy stores in Japan / Current status 409 stores (end of fiscal 2025) / Target 399 stores (end of fiscal 2030) / Timing End of fiscal 2030, Indicator Number of TOYS SPOT PALO stores in Japan / Current status 241 stores (end of fiscal 2025) / Target 311 stores (end of fiscal 2030) / Timing End of fiscal 2030, Indicator Number of PRIZE SPOT PALO stores in Japan / Current status 84 stores (end of fiscal 2025) / Target 104 stores (end of fiscal 2030) / Timing End of fiscal 2030, Indicator Number of Crane Yokocho Kiwami stores in Japan / Current status 2 stores (end of fiscal 2025) / Target 62 stores (end of fiscal 2030) / Timing End of fiscal 2030, Indicator Number of Chikyu-no-Niwa and Nobikko brand stores in Japan / Current status 36 stores (end of fiscal 2025) / Target 127 stores (end of fiscal 2030) / Timing End of fiscal 2030, Indicator Number of OYUGIWA stores in Japan / Current status 2 stores (end of fiscal 2025) / Target 11 stores (end of fiscal 2030) / Timing End of fiscal 2030, Indicator Number of overseas high-end stores / Current status 11 stores (end of fiscal 2025) / Target 36 stores (end of fiscal 2030) / Timing End of fiscal 2030, Indicator Number of overseas mid-range stores / Current status 225 stores (end of fiscal 2025) / Target 317 stores (end of fiscal 2030) / Timing End of fiscal 2030, Indicator Number of overseas low-end stores / Current status 157 stores (end of fiscal 2025) / Target 232 stores (end of fiscal 2030) / Timing End of fiscal 2030, Indicator Membership / Current status 3.31 million (fiscal 2025) / Target 7.5 million women with uterine fibroids / Timing FY2030 |
| Plan assumptions | Population growth rates in ASEAN countries from 2025 to 2030 are 0.8% for Indonesia, 0.7% for Vietnam, 0.8% for the Philippines, 1.1% for Malaysia, and -0.1% for Thailand. Per-capita GDP growth rates are 4.8% for Indonesia, 5.8% for Vietnam, 5.4% for the Philippines, 3.4% for Malaysia, and 2.2% for Thailand. Compiled based on materials from the statistical agencies of each country and the World Bank. |
| Key initiatives | Return to a growth trajectory for the domestic business, A focused overseas business strategy, Pursuit of synergies among businesses and formats, Advancement of business portfolio management, A DX strategy directly linked to earnings contributions, Achievement of a sound financial position |
| Size of the Target Market | Market size amount: not disclosed. Population growth rates and per-capita GDP growth rates for ASEAN countries are provided. Sources are materials from the statistical agencies of each country and the World Bank. |
| Risks identified | Decline in outdoor play due to global warming, Increased burdens and stress on families raising children, Declining birthrate in Japan, Market maturation and intensifying competition in ASEAN countries, Resurgence and entrenchment of inflation and interest rates, Rising geopolitical risks, Growing demands from capital markets to enhance corporate value |
| Publication date | 9 April 2026 |
Items this document does not state (7)
Net income targetROIC targetTreasury share acquisition policySelf-assessment of PBR and share priceResults under the previous planReason for revision or withdrawalDate of board resolution
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.The Company recognizes as management priorities the strengthening of its core domestic businesses, improving customer value and competitiveness at existing overseas stores, enhancing corporate value through business diversification, improving its financial position, driving transformation in response to market changes, and pursuing a growth strategy that leverages its strengths. In light of changes in the domestic and overseas operating environments, the Company also aims to create sustainable corporate value by balancing growth with capital efficiency.
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