Competition for Data Control in the Digital Marketing Era
First written in FY2017. 4 of 6 entries say "Restated". Latest entry: FY2022.
The whole theme swung hardest in 2026: 3 of 8 companies on the "Worse" side.
15 other companies' latest entry also says "Restated".
- FY2022RestatedAnnual report
「The group's business environment is characterized by an accelerating increase in consumer data and an accelerating expansion in the uses of data, resulting in increasingly diverse requirements for data-related capabilities across all industries.」
The company continues to recognize that the increase in consumer data and expansion in its uses are creating demand for diverse data-related capabilities across all industries. - FY2019-Q2RestatedAnnual report
「Customers' marketing activities increasingly require real-time responses using diverse data.」
The company indicated that demand for real-time responses using diverse data remains strong as a feature of the business environment. - FY2019-Q1RestatedAnnual report
「Customers' marketing activities increasingly require real-time responses using diverse data.」
The company indicated that demand for real-time responses using diverse data remains strong as a feature of the business environment. - FY2018-Q4RestatedAnnual report
「Customers' marketing activities increasingly require real-time responses using diverse data.」
The company indicated that demand for real-time responses using diverse data remains strong as a feature of the business environment. - FY2018Acceleration of the digital marketing trend and demand for real-time responsesAnnual report
「The digital marketing trend is accelerating, and customers' marketing activities increasingly require real-time responses using diverse data.」
The company identified an accelerating digital marketing trend and growing demand for real-time responses using diverse data as characteristics of the business environment. - FY2017First statedAnnual report
「Since entering the era of digital marketing, an intensified struggle for control of information and data has begun among advertising agencies, consulting firms, IT vendors and others.」
The company identified the competitive environment as one in which the advance of digital marketing has triggered a struggle for control of information and data among advertising agencies, consulting firms, IT vendors and others.