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Other Disclosures4262NIFTY Lifestyle Co.,Ltd.Information and Communications, Services and Others

Establishing a support framework for AI-focused advertising. The DFO data feed optimization service provides end-to-end support, from feed creation to ad campaign management.

ニフティライフスタイル has launched a comprehensive support service for generative AI advertising, particularly “ChatGPT Ads,” covering everything from product feed creation and integration to initial ad setup, delivery, campaign management and performance measurement. It has also established an operating framework that allows customers to use the service from small budgets, without a minimum advertising spend.

Worth reading
52Recurring
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Direction
Improvement
Direction inferred from the company’s description.
Scale
—
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Wording
Definitive
How definitive the wording is.

Announced details

Data feed optimization service “DFO”“ChatGPT Ads” campaign management serviceProduct data feed functionality
Applicable field (uses covered by this announcement)
ECHuman ResourcesReal estateTravel
Launch date22 July 2026 (provision already commenced)
What the company reported numerically
Usage history

DFO has been used to build more than 1,000 sites and has more than 50 media integration track records. More than 15 years of experience in the data feed sector.

Relationship between the counterparty and the company
NIFTY Lifestyle Co.,Ltd.4262
Relationship with the Company

Supports the product feed integration specifications in OpenAI’s ad management interface. Capital, personnel and contractual relationships: Not disclosed.

CounterpartyOpenAI

A company that provides generative AI platforms. Location, representative, capital and year of establishment: Not disclosed.

Offering price

No minimum advertising spend. Specific pricing: Not disclosed.

The company does not address Contract Value / Impact on Business Performance.

Announced details
ItemDetails
Names of Products / Services CoveredData feed optimization service “DFO”, “ChatGPT Ads” campaign management service, Product data feed functionality
CounterpartyOpenAI
Counterparty overviewA company that provides generative AI platforms. Location, representative, capital and year of establishment: Not disclosed.
Relationship with the CompanySupports the product feed integration specifications in OpenAI’s ad management interface. Capital, personnel and contractual relationships: Not disclosed.
Offering priceNo minimum advertising spend. Specific pricing: Not disclosed.
Launch date22 July 2026 (provision already commenced)
Applicable areaEC, Human Resources, Real estate, Travel
Usage historyDFO has been used to build more than 1,000 sites and has more than 50 media integration track records. More than 15 years of experience in the data feed sector.
Items this document does not state (10)
Contract ValueContract DateAward/certification nameAwarding / certifying bodyRegistration number and expiry dateLocationLocation scaleQuantitative EffectsImpact on Business PerformanceSource

These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.

The reasons the company gives

The company's own explanation, not something inferred from the numbers.

To provide an environment in which companies can easily and quickly advertise and manage campaigns through the latest AI marketing channels, as people increasingly access information through dialogue and consultation with generative AI.

How to read this page

This is not the documentKomori reads the disclosure the company filed and writes this summary. Figures are as stated by the company and are not audited.
Weight is not a verdictIt measures how much this changes what the company had already told the market. It is not a view on the shares.
Corrections happenIf the company reissues this disclosure, the page is rebuilt from the corrected version and the revision number moves up.
Establishing a support framework for AI-focused advertising. The DFO data feed optimization service provides end-to-end support, from feed creation to ad campaign management. | NIFTY Lifestyle Co.,Ltd. (4262) timely disclosure | Komori