Strengthening customer acquisition and booking flows through reservations integrated with the official Instagram account
First written in FY2022-Q3. 2 of 3 entries say "Restated". Latest entry: FY2023.
No other company in this theme has enough history to compare yet.
- FY2023RestatedAnnual report
「The service also supports “LINE Mini Apps,” which enable salons to open a reservation portal on LINE, one of Japan’s largest communication apps. Because all notifications are handled through LINE, this also helps prevent customers from overlooking reservation confirmations. The service also supports “Reserve with Google,” which enables direct online reservations through Google Search and Google Maps.」
The company continues to provide reservation channels through social media, LINE, Google Search, Google Maps and other platforms. - FY2022RestatedAnnual report
「BeautyMerit’s web reservation function enables prospective customers acquired through social media and other channels to be smoothly guided to online reservations.」
The company continues to describe guiding customers from social media to online reservations as a customer-acquisition feature. - FY2022-Q3First statedAnnual report
「Official Instagram-linked reservations enable reservations through Instagram by linking BeautyMerit and an Instagram account. As small-scale marketing, in which beauty and hair salons and their staff actively disseminate information through Instagram, becomes more widespread, the function enables prospective customers acquired through Instagram to be smoothly guided to online reservations.」
The function connects information dissemination on Instagram with reservations through BeautyMerit.