EC sales of salon-exclusive products through collaboration with beauty product manufacturers and distributors

「Accordingly, by leveraging its partner network to undertake packing and shipping for EC sales, the Group enables beauty and hair salons to sell products online without an additional operational burden, allowing salons to secure a new source of revenue.」

「Many businesses in the beauty and hair salon industry have incentive systems that reward sellers for selling retail products, but EC sales present the challenge of identifying the seller. BeautyMerit therefore uses reservation histories and information on the staff member who performed the treatment to link customers with the responsible staff member, creating an environment in which an incentive system can also be introduced for EC sales.」

「Because we had been a partner service since the launch of the service on 10 November 2021, when Instagram action buttons were expanded to include reservations for beauty and hair salons, this helped further increase awareness of our service. We also began partnering with major beauty product manufacturers for the EC function, which attracted strong interest from beauty and hair salons during the COVID-19 pandemic. Through a three-party partnership among our company, beauty product manufacturers and beauty product distributors, we established a structure enabling the EC sale of salon-exclusive products, an issue facing the beauty industry.」