Announced details
Hair and beauty salons; salon visits and points management, appointment management, and customer communication
BeautyMerit and BM Smart Mirror are integrated at the system level. Use of and an application for BeautyMerit are required.
The company states that it aims to establish a mechanism that can help maximize salon revenue, but the specific impact on earnings is Not disclosed.
The company does not address Contract Value / Offering price.
| Item | Details |
|---|---|
| Names of Products / Services Covered | BM Smart Mirror, Points integration feature at check-in, BeautyMerit |
| Relationship with the Company | BeautyMerit and BM Smart Mirror are integrated at the system level. Use of and an application for BeautyMerit are required. |
| Launch date | 10 June 2026 (already released) |
| Applicable area | Hair and beauty salons; salon visits and points management, appointment management, and customer communication |
| Impact on Business Performance | The company states that it aims to establish a mechanism that can help maximize salon revenue, but the specific impact on earnings is Not disclosed. |
Items this document does not state (13)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.To promote registration as an app member, improve repeat visit rates, create opportunities for communication with customers, simplify checkout operations associated with awarding points, and help maximize salon revenue.