Failure to meet targets for user acquisition and performance due to bugs in Alice Fiction
First written in FY2022. 4 of 7 entries say "Worsened", first in FY2023-Q2. Latest entry: FY2024.
No other company in this theme has enough history to compare yet.
- FY2024MaterialisedAnnual report
「Termination of the “Alice Fiction” service in September 2024」
After repeated disclosures of shortfalls in user acquisition and performance targets for Alice Fiction, the business outcome of the service's termination in September 2024 was indicated. - FY2024-Q1WorsenedAnnual report
「Regarding sales for the cumulative first-quarter period, consolidated revenue decreased year on year, mainly because Alice Fiction had the largest impact from its year-on-year revenue decline and Crash Fever also recorded lower revenue than in the same period of the previous year.」
It is stated that the year-on-year decline in revenue from Alice Fiction had the greatest impact on the decline in company-wide revenue, with the failure to meet targets seen in the previous fiscal year also evident in the first quarter. - FY2023WorsenedAnnual report
「“Alice Fiction” fell short of the plan set at the beginning of the fiscal year.」
The annual assessment states that Alice Fiction fell short of the initial plan despite efforts to acquire and retain users. - FY2023-Q3WorsenedAnnual report
「Alice Fiction declined because it was unable to obtain sufficient benefits from collaboration events.」
Despite the previously described measures to maintain MAU, the title was unable to obtain sufficient benefits from collaboration events, and MAU declined. - FY2023-Q2WorsenedAnnual report
「Alice Fiction declined because the effects of collaboration events could not be sustained.」
In addition to the previously described measures to maintain MAU and reduce expenses, it is stated that MAU declined because the effects of collaboration events could not be sustained, making the risks related to user acquisition and retention concrete again. - FY2023-Q1MitigatedAnnual report
「“Alice Fiction,” which began distribution in July 2022, continues to be operated worldwide simultaneously, and total downloads worldwide have exceeded 1 million. The Company is working to maintain MAU through 1 million-download events and original events, while seeking to reduce advertising and operating costs.」
In addition to holding events to reach 1 million downloads and maintain MAU, measures to reduce advertising and operating expenses are described. Responses to the risks of failing to acquire users and exceeding expenses identified in the previous fiscal year are under way, but the risks are not described as having been resolved. - FY2022First statedAnnual report
「Following the release, we also made substantial advertising investments as part of our efforts to acquire a certain scale of users, but we were unable to acquire the anticipated number of users. In addition, due in part to the impact of bugs that occurred after release, revenue from the title for the current fiscal year was approximately ¥480 million, below the forecast of approximately ¥1,140 million. In terms of expenses, development investment through release remained within the initial forecast, but as a result of prioritizing the establishment of a user base through the aforementioned advertising investment, advertising expenses for the full fiscal year were approximately ¥830 million, exceeding the forecast of approximately ¥440 million.」
Failure to meet user acquisition targets for the new title, bugs, revenue falling short of expectations and advertising expenses exceeding expectations were first described together as specific risks related to Alice Fiction.