Continued Growth Opportunities in the Marketing Research Market
First written in FY2023. 5 of 8 entries say "Restated". Latest entry: FY2026-H1.
0 other companies' latest entry also says "Restated".
- FY2026-H1RestatedAnnual report
「Against this economic backdrop, orders from research companies, advertising agencies and operating companies all increased only marginally, leaving challenges for revenue growth. While client demand for marketing research has begun to stabilize, orders grew mainly from the beverage and advertising agency industries.」
Marketing research demand has stabilized and orders increased only marginally, while orders from the beverage and advertising agency industries grew. - 2026-04-14Cited as achievedFinancial Results Presentation
「Continuing to outperform the market growth rate」
The company compared trends in Japan's marketing research market with its own sales growth and cited its record of outperforming the market growth rate. - FY2025RestatedAnnual report
「We estimate that Japan's marketing research market is worth ¥272.5 billion, including ¥84.7 billion for online marketing research (Note). The market continues to expand moderately in Japan and overseas, and we expect continued growth in the market as a whole.」
The company updated its market-size estimates and continues to expect moderate expansion and future growth in the domestic and overseas markets. - FY2025-H1SoftenedAnnual report
「While demand for marketing research from clients has begun to stabilize, orders grew mainly from the automotive and food industries.」
The wording changed from increasing demand to demand beginning to stabilize. Orders from the automotive and food industries nevertheless grew. - FY2024RestatedAnnual report
「Against this backdrop, we estimate that Japan's marketing research market is worth ¥259.3 billion, including ¥78.7 billion for online marketing research (Note). The market continues to expand moderately in Japan and overseas, and we expect continued growth in the market as a whole.」
The company updated its market-size estimates and continues to expect moderate expansion in the marketing research markets in Japan and overseas. - FY2024-Q2RestatedAnnual report
「Demand for marketing research from clients continues to increase, and orders grew mainly from the beverage, cosmetics, and information and communications industries.」
The company cites increasing marketing research demand and stronger orders from the beverage, cosmetics, and information and communications industries. - FY2024-Q1RestatedAnnual report
「Demand for marketing research from clients continues to increase, and orders grew mainly from the beverage, consumer goods, and information and communications industries.」
The company again cites increasing marketing research demand and stronger orders from specific industries. - FY2023First statedAnnual report
「We estimate that Japan's marketing research market is worth ¥259.0 billion, including ¥79.6 billion for online marketing research. The market continues to expand moderately in Japan and overseas, and we expect continued growth in the market as a whole.」
The company recognizes market size as a growth opportunity.