Komori
Results presentation4196NEO MARKETING Inc.Information and Communications, Services and Others

Financial Results Presentation for the Fiscal Year Ending September 2026

For the fiscal year ending September 2026, revenue reached a record high, driven in part by contributions from 2 consolidated subsidiaries, while operating profit and ordinary profit also exceeded the previous fiscal year. However, operating profit and ordinary profit fell short of the revised plan, whereas net income increased substantially due to a payment received for cooperating with the vacation of the head office premises.

Worth reading
68In focus
0–100. This measures how worthwhile something is to read, not how good or bad the company is.
Direction
Mixed performance
Direction inferred from the company’s description.
Scale
405
¥ million (year-on-year increase in net sales)
Wording
Definitive
How definitive the wording is.

Contents of this document

Results presentationFull year ended September 202611 items taken from the company’s own explanation
Financial Results Figures (The key points of this material are explained below)
Net Sales¥2,712 million+17.6%
Operating profit¥41 million+281.7%
Ordinary income¥46 million+505.9%
Net income¥353 million+1,229.2%
Selling, general and administrative expenses¥1,200 million
Gross Profit Margin45.7%, down 0.6 percentage points year on year (calculated as gross profit of ¥1,241 million ÷ revenue of ¥2,712 million; the source materials do not state the percentage explicitly)
Operating profit margin1.5%, up 1.1 percentage points year on year (calculated as operating profit of ¥41 million ÷ revenue of ¥2,712 million; the source materials do not state the percentage explicitly)
Full-year earnings forecast
Fiscal year ending September 2027
Net Sales
¥3,200 million
Operating profit
¥100 million
Ordinary income
¥100 million
Profit attributable to owners of the parent
¥180 million
Progress against full-year forecast　通期の予想に対して、いまどこまで進んだかの割合です。Against the revised plan for the fiscal year ending September 2026: revenue 100.1%, operating profit 56.0%, ordinary profit 58.0%, net income attributable to owners of the parent 124.6%
What the company explained in this material
Self-assessment against the planThe company's self-assessment against its own plan.
Operating profit fell short of the plan
Breakdown of Factors Affecting the ChangeReasons cited by the Company for the change in the figures.
  • Insight-Driven net sales
    Change in amount91
    FactorsSteady demand for offline research and higher unit prices from conducting higher-value-added research
  • Customer-Driven net sales
    Change in amount33
    FactorsRepeat orders driven by positive evaluations of data quality and delivery speed
  • Digital Marketing and PR net sales
    Change in amount333
    FactorsContributions from the results of 2 newly consolidated subsidiaries, group synergies and business expansion
  • Customer Success and Other net sales
    Change in amount-52
    FactorsDecline in spot projects
Assumptions Underlying the Business OutlookThe assumptions used by the company in preparing its forecast.
Growth of the core business, expansion in PR, social media marketing and web marketing, and continued growth investment. Numerical assumptions: Not disclosed
New initiatives
  • Expansion of new AI, research and operations support services
  • Strategic PR for AI
  • Research Content For GEO, a research content service for GEO
  • ChatGPT advertising support
  • AI Interviews with Overseas Residents
  • Same-day depth interviews
  • 海外RLT (Real Life Tracking)
  • Customer analytics × social media operations growth service
  • Establishment of an AI Utilization Promotion Committee
  • Business segment reorganization
  • Transition to a business division structure integrating production and sales
  • Standardization of training and use of the company’s internal knowledge AI
  • M&A in the PR, social media marketing and web marketing sectors
Key KPIsA metric the company considers important as a management benchmark.
  • Number of marketing consultants71 people
    Year on year against the same period last year+22.4%
  • Number of customers777 companies
    Year on year against the same period last year-1.9%
  • Revenue per customer¥305 10,000
    Year on year against the same period last year+9.0%
  • Net sales per employee¥1,716 10,000
Unit price and quantity metricsThese figures show sales broken down by price and volume.
  • Number of customers777 companies
    Year on year against the same period last year-1.9%
  • Revenue per customer¥305 10,000
    Year on year against the same period last year+9.0%
Segment results
  • Insight-Driven
    Net Sales¥642 million
    Year-on-year (%)16.6
  • Customer-Driven
    Net Sales¥1,031 million
    Year-on-year (%)3.4
  • Digital Marketing and PR
    Net Sales¥750 million
    Year-on-year (%)80
  • Customer Success and Other
    Net Sales¥287 million
    Year-on-year (%)-15.5
Medium-term management plan targets
Period CoveredFiscal years ending September 2027 to September 2029
Net Sales
Fiscal year ending September 2027¥3,200 million
Fiscal year ending September 2028¥4,000 million
Fiscal year ending September 2029¥5,000 million
Operating profit
Fiscal year ending September 2027¥100 million
Fiscal year ending September 2028¥200 million
Fiscal year ending September 2029¥300 million
EBITDA
Fiscal year ending September 2027¥150 million
Fiscal year ending September 2028¥260 million
Fiscal year ending September 2029¥390 million
ROE
Fiscal year ending September 202713.3 %
Fiscal year ending September 20289.4 %
Fiscal year ending September 202911 %
Comparison with actual resultsActual results for the fiscal year ending September 2026 are stated as revenue of ¥2,712 million, operating profit of ¥41 million and ROE of 36.2%
Financial targets
ROE
Actual results for the fiscal year ended September 202636.2 %
Plan for the fiscal year ending September 202713.3 %
Plan for the fiscal year ending September 20289.4 %
Plan for the fiscal year ending September 202911 %
Cost of equity6.5～8.0%
Market Size / Share
  • Marketing Research¥503.8 billion
    As of2025
  • PR¥139.1 billion
    As of2025
  • Number of survey panel members3,075 10,000 people
    As ofOctober 2026
Number of employees
Number of Employees220 People
As ofAs of the end of September 2026; consolidated
Contents of this document
ItemDetails
Document typeResults presentation
Fiscal Period CoveredFull year ended September 2026
Net Sales¥2,712 million (YoY +17.6%)
Operating profit¥41 million (YoY +281.7%)
Ordinary income¥46 million (YoY +505.9%)
Net income¥353 million (YoY +1,229.2%)
Gross Profit Margin45.7%, down 0.6 percentage points year on year (calculated as gross profit of ¥1,241 million ÷ revenue of ¥2,712 million; the source materials do not state the percentage explicitly)
Operating profit margin1.5%, up 1.1 percentage points year on year (calculated as operating profit of ¥41 million ÷ revenue of ¥2,712 million; the source materials do not state the percentage explicitly)
Selling, general and administrative expenses¥1,200 million
Full-year earnings forecastFiscal year ending September 2027 Net Sales ¥3,200 million / Operating profit ¥100 million / Ordinary income ¥100 million / Profit attributable to owners of the parent ¥180 million
Progress against full-year forecastAgainst the revised plan for the fiscal year ending September 2026: revenue 100.1%, operating profit 56.0%, ordinary profit 58.0%, net income attributable to owners of the parent 124.6%
Self-assessment against the planOperating profit fell short of the plan
Segment resultsCategory Insight-Driven / Net Sales ¥642 million / Year-on-year (%) 16.6, Category Customer-Driven / Net Sales ¥1,031 million / Year-on-year (%) 3.4, Category Digital Marketing and PR / Net Sales ¥750 million / Year-on-year (%) 80, Category Customer Success and Other / Net Sales ¥287 million / Year-on-year (%) -15.5
Breakdown of Factors Affecting the ChangeItem Insight-Driven net sales / Change in amount ¥91 million / Factors Steady demand for offline research and higher unit prices from conducting higher-value-added research, Item Customer-Driven net sales / Change in amount ¥33 million / Factors Repeat orders driven by positive evaluations of data quality and delivery speed, Item Digital Marketing and PR net sales / Change in amount ¥333 million / Factors Contributions from the results of 2 newly consolidated subsidiaries, group synergies and business expansion, Item Customer Success and Other net sales / Change in amount ¥-52 million / Factors Decline in spot projects
Key KPIsIndicator name Number of marketing consultants / Value 71 people / Year on year against the same period last year 22.4 people, Indicator name Number of customers / Value 777 companies / Year on year against the same period last year -1.9 companies, Indicator name Revenue per customer / Value ¥305 10,000 / Year on year against the same period last year ¥9 10,000, Indicator name Net sales per employee / Value ¥1,716 10,000 / Year on year against the same period last year Not disclosed
Unit price and quantity metricsIndicator name Number of customers / Value 777 companies / Year on year against the same period last year -1.9 companies, Indicator name Revenue per customer / Value ¥305 10,000 / Year on year against the same period last year ¥9 10,000
Number of employeesNumber of Employees 220 People / As of As of the end of September 2026; consolidated / Changes during the period and hiring plan Not disclosed
Assumptions Underlying the Business OutlookGrowth of the core business, expansion in PR, social media marketing and web marketing, and continued growth investment. Numerical assumptions: Not disclosed
Medium-term management plan targetsPeriod Covered Fiscal years ending September 2027 to September 2029 / Net Sales Fiscal year ending September 2027 ¥3,200 million / Fiscal year ending September 2028 ¥4,000 million / Fiscal year ending September 2029 ¥5,000 million / Operating profit Fiscal year ending September 2027 ¥100 million / Fiscal year ending September 2028 ¥200 million / Fiscal year ending September 2029 ¥300 million / EBITDA Fiscal year ending September 2027 ¥150 million / Fiscal year ending September 2028 ¥260 million / Fiscal year ending September 2029 ¥390 million / ROE Fiscal year ending September 2027 13.3 % / Fiscal year ending September 2028 9.4 % / Fiscal year ending September 2029 11 % / Comparison with actual results Actual results for the fiscal year ending September 2026 are stated as revenue of ¥2,712 million, operating profit of ¥41 million and ROE of 36.2%
Financial targetsROE Actual results for the fiscal year ended September 2026 36.2 % / Plan for the fiscal year ending September 2027 13.3 % / Plan for the fiscal year ending September 2028 9.4 % / Plan for the fiscal year ending September 2029 11 % / Cost of equity 6.5～8.0%
Market Size / ShareMarket Marketing Research / Market Size ¥503.8 billion / As of 2025, Market PR / Market Size ¥139.1 billion / As of 2025, Indicator Number of survey panel members / Value 3,075 10,000 people / As of October 2026
New initiativesExpansion of new AI, research and operations support services, Strategic PR for AI, Research Content For GEO, a research content service for GEO, ChatGPT advertising support, AI Interviews with Overseas Residents, Same-day depth interviews, 海外RLT (Real Life Tracking), Customer analytics × social media operations growth service, Establishment of an AI Utilization Promotion Committee, Business segment reorganization, Transition to a business division structure integrating production and sales, Standardization of training and use of the company’s internal knowledge AI, M&A in the PR, social media marketing and web marketing sectors
Items this document does not state (9)
Results for the three months of the current quarterNumber of stores and locationsRisk amount incorporated into the outlookAnnual DividendPayout ratioAcquisition of treasury sharesCapital expendituresOrders received and order backlogKey points of the Q&A

These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.

The reasons the company gives

The company's own explanation, not something inferred from the numbers.

Revenue increased, driven in part by contributions from the results of 2 newly consolidated subsidiaries. Revenue in the digital marketing and PR segment increased due to contributions from the 2 newly consolidated subsidiaries, group synergies and business expansion. Net income increased due to the recognition of a payment received for cooperating with the vacation of the head office premises. Reasons cited for falling short of the previous medium-term management plan included the inability of training and development to keep pace with expanded hiring, delays in improving productivity, and delays in the launch of cross-selling initiatives and new services.

How to read this page

This is not the documentKomori reads the disclosure the company filed and writes this summary. Figures are as stated by the company and are not audited.
Weight is not a verdictIt measures how much this changes what the company had already told the market. It is not a view on the shares.
Corrections happenIf the company reissues this disclosure, the page is rebuilt from the corrected version and the revision number moves up.