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Other Disclosures4196NEO MARKETING Inc.Information and Communications, Services and Others

New service “Overseas RLT (Real-Life Tracking)” for observing the behavior of people living abroad, both at home and outside the home, over time

ネオマーケティング has launched “海外RLT,” a new service that accompanies overseas consumers to observe their activities at home and elsewhere, and analyzes them over time from awareness of a product or service through purchase and use.

Worth reading
56In focus
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Direction
Improvement
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Wording
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Announced details

海外RLT (Real Life Tracking)
Applicable field (uses covered by this announcement)

Product development and improvement for overseas markets, sales methods and communication initiatives in areas including food and beverages, daily necessities, cosmetics, home appliances, housing equipment, automobiles, retail and food service, and various services

Launch date28 August 2026 (service already launched)
Location (as indicated in this announcement)

Approximately 5–10 people per country assumed

Offering price

Individually proposed according to the budget and objectives (specific price: Not disclosed)

The company does not address Contract Value / Impact on Business Performance.

Announced details
ItemDetails
Names of Products / Services Covered海外RLT (Real Life Tracking)
Offering priceIndividually proposed according to the budget and objectives (specific price: Not disclosed)
Launch date28 August 2026 (service already launched)
Applicable areaProduct development and improvement for overseas markets, sales methods and communication initiatives in areas including food and beverages, daily necessities, cosmetics, home appliances, housing equipment, automobiles, retail and food service, and various services
Location scaleApproximately 5–10 people per country assumed
Items this document does not state (13)
CounterpartyCounterparty overviewRelationship with the CompanyContract ValueContract DateAward/certification nameAwarding / certifying bodyRegistration number and expiry dateLocationQuantitative EffectsUsage historyImpact on Business PerformanceSource

These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.

The reasons the company gives

The company's own explanation, not something inferred from the numbers.

To meet demand for research that can capture discrepancies between what people say and what they do, which are difficult to identify through surveys and interviews alone, as well as habits that consumers themselves are unaware of, and apply the findings to product development, sales channels and communications for overseas markets.

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New service “Overseas RLT (Real-Life Tracking)” for observing the behavior of people living abroad, both at home and outside the home, over time | NEO MARKETING Inc. (4196) timely disclosure | Komori