Announced details
Depth interviews that previously took several days to several weeks can now be conducted as early as the same day.
Access to a 4.26 million-person survey panel in Japan, including partner panels. The number of companies using the solution and the number of uses are not disclosed.
Neo Marketing, Daiko Advertising Inc. and the Daiko Youth Research Institute jointly developed the solution. No capital or personnel relationship is stated.
Daiko Advertising Inc.: 2-2-7 Nakanoshima, Kita-ku, Osaka, represented by President Izumi Yasuo (泉恭雄). The company provides advertising and communications services across television, digital, radio, newspapers, magazines and out-of-home media. Daiko Youth Research Institute (D’Zlab.): A research project focused on studying Gen Z values and individuality, conducting research and analysis, organizing co-creation events, and supporting marketing initiatives targeting Gen Z.
A 4.26 million-person survey panel in Japan, including partner panels
In this announcement the company addresses none of Contract Value / Offering price / Impact on Business Performance.
| Item | Details |
|---|---|
| Names of Products / Services Covered | Research DEMO!, Online depth interview solution focused on Gen Z university students |
| Counterparty | Daiko Advertising Inc., Daiko Youth Research Institute (D’Zlab.) |
| Counterparty overview | Daiko Advertising Inc.: 2-2-7 Nakanoshima, Kita-ku, Osaka, represented by President Izumi Yasuo (泉恭雄). The company provides advertising and communications services across television, digital, radio, newspapers, magazines and out-of-home media. Daiko Youth Research Institute (D’Zlab.): A research project focused on studying Gen Z values and individuality, conducting research and analysis, organizing co-creation events, and supporting marketing initiatives targeting Gen Z. |
| Relationship with the Company | Neo Marketing, Daiko Advertising Inc. and the Daiko Youth Research Institute jointly developed the solution. No capital or personnel relationship is stated. |
| Launch date | 26 August 2026 (stated as the launch date; the date is shown with the weekday as Wednesday, 26 August) |
| Applicable area | Concept testing for new products and services, Planning and development of promotions targeting Gen Z, Creative evaluation, Social media trend analysis and hypothesis testing, Product development and consideration of marketing initiatives |
| Location scale | A 4.26 million-person survey panel in Japan, including partner panels |
| Quantitative Effects | Depth interviews that previously took several days to several weeks can now be conducted as early as the same day. |
| Usage history | Access to a 4.26 million-person survey panel in Japan, including partner panels. The number of companies using the solution and the number of uses are not disclosed. |
Items this document does not state (9)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.The solution addresses the challenge of capturing real insights when Gen Z values and behavioral patterns are changing rapidly, making them difficult to identify through conventional quantitative research or time-consuming research processes.