Announced details
Beauty industry, beauty market, marketing, product development and PR strategies
Hair care product satisfaction was 85.0% among salon purchasers and 70.3% among purchasers buying outside salons. A total of 73.6% of respondents cited professional advice from hairstylists as a benefit.
Group company. Conducts joint research projects with Neo Marketing.
Head office: 5-1-11 Sendagaya, Shibuya-ku, Tokyo, IVY WORKS 3F; Representative Director: Sohara Ken (曽原 健); capital: ¥12.75 million; business: strategic PR and IMC services in the lifestyle sector
In this announcement the company addresses none of Contract Value / Offering price / Impact on Business Performance.
Online survey conducted by Neo Marketing, Inc. (survey period: 24–27 April 2026; valid responses: 654 people) and the “BEAUTY INSIGHTS JOURNAL” survey page
| Item | Details |
|---|---|
| Names of Products / Services Covered | BEAUTY INSIGHTS JOURNAL, Survey on Japanese Women’s Purchasing Behavior for Hair Care Products |
| Counterparty | PA Communication Inc. |
| Counterparty overview | Head office: 5-1-11 Sendagaya, Shibuya-ku, Tokyo, IVY WORKS 3F; Representative Director: Sohara Ken (曽原 健); capital: ¥12.75 million; business: strategic PR and IMC services in the lifestyle sector |
| Relationship with the Company | Group company. Conducts joint research projects with Neo Marketing. |
| Launch date | 26 June 2026 (already launched) |
| Applicable area | Beauty industry, beauty market, marketing, product development and PR strategies |
| Quantitative Effects | Hair care product satisfaction was 85.0% among salon purchasers and 70.3% among purchasers buying outside salons. A total of 73.6% of respondents cited professional advice from hairstylists as a benefit. |
| Source | Online survey conducted by Neo Marketing, Inc. (survey period: 24–27 April 2026; valid responses: 654 people) and the “BEAUTY INSIGHTS JOURNAL” survey page |
Items this document does not state (10)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.As consumer purchasing behavior becomes more complex due to the expansion of social media and Korean beauty trends, as well as increasingly diverse values, the project aims to capture consumer psychology and market changes and provide insights that can be used in companies’ marketing activities, product development and PR strategies. The companies state that the project combines PAC’s expertise in brand communications with Neo Marketing’s research know-how.