Announced details
Communication strategy development for brands, products and services; marketing; product development; strategic PR; and IMC (integrated marketing communications)
Group company. ネオマーケティング and PAC jointly provide the service.
Head office: 5-1-11 Sendagaya, Shibuya-ku, Tokyo, IVY WORKS 3F; Representative: Representative Director Sohara Ken (曽原健); capital: ¥12.75 million; business: strategic PR and IMC services in the lifestyle sector
An advantageous menu is available as part of retainer activities, but the specific price is Not disclosed.
The company does not address Contract Value / Impact on Business Performance.
Japan Marketing Research Association (general incorporated association) (member company No. 20220)
| Item | Details |
|---|---|
| Names of Products / Services Covered | Insight Driven PR (communication story development, research-based PR and regular insight research) |
| Counterparty | PA Communication (PAC) |
| Counterparty overview | Head office: 5-1-11 Sendagaya, Shibuya-ku, Tokyo, IVY WORKS 3F; Representative: Representative Director Sohara Ken (曽原健); capital: ¥12.75 million; business: strategic PR and IMC services in the lifestyle sector |
| Relationship with the Company | Group company. ネオマーケティング and PAC jointly provide the service. |
| Offering price | An advantageous menu is available as part of retainer activities, but the specific price is Not disclosed. |
| Launch date | Commenced on 19 June 2026 (the text states both “has commenced” and “will commence”). |
| Applicable area | Communication strategy development for brands, products and services; marketing; product development; strategic PR; and IMC (integrated marketing communications) |
| Source | Japan Marketing Research Association (general incorporated association) (member company No. 20220) |
Items this document does not state (10)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.As consumer values and purchasing behavior become more diverse and generative AI becomes more widespread, companies are increasingly required to connect their communications with objective facts, evidence and the broader social context.