This transaction
Acquisition of shares in 株式会社エッセンスマーケティング (making it a subsidiary)The company's main business is managing TikTok accounts on behalf of corporate clients. It provides end-to-end services ranging from account strategy development to content planning, production and distribution management, performance measurement and improvement proposals. Its strength lies in operating accounts in a way that directly drives results, from improving brand awareness to encouraging purchasing behavior, by implementing rapid PDCA cycles based not only on follower acquisition but also on viewing completion rates and engagement data for each post.
| Item | Details |
|---|---|
| Transaction name | Acquisition of shares in 株式会社エッセンスマーケティング (making it a subsidiary) |
| Name of the Subject Company | 株式会社エッセンスマーケティング |
| Business Description of the Subject Company | The company's main business is managing TikTok accounts on behalf of corporate clients. It provides end-to-end services ranging from account strategy development to content planning, production and distribution management, performance measurement and improvement proposals. Its strength lies in operating accounts in a way that directly drives results, from improving brand awareness to encouraging purchasing behavior, by implementing rapid PDCA cycles based not only on follower acquisition but also on viewing completion rates and engagement data for each post. |
| Location of the Subject Company | Shibuya, Tokyo |
| Execution Date / Effective Date | 1 April 2026 (completed as scheduled) |
| Management structure after acquisition | The group aims to establish a structure capable of providing research, digital marketing, public relations and social media operations seamlessly within the group, and to offer cross-channel strategic support combining digital marketing and public relations with TikTok operations. |
Items this document does not state (26)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.As the importance of social media, particularly short-form video platforms such as TikTok, continues to grow, many companies have not brought social media operations in-house or face challenges in achieving results from those operations, driving increased demand for partners with specialized expertise. By bringing 株式会社エッセンスマーケティング, which has a strong track record in social media marketing targeting younger audiences, into the group, NEO MARKETING Inc. aims to establish an integrated support structure combining research, digital marketing, public relations and TikTok operations.